Podcast

Birgit Cameron: Patagonia Provisions' Pioneers Regenerative Organic Food [Ep. 163]

If you only have two minutes, click here for a highlight from the interview.


Birgit Cameron is Managing Director at Patagonia Provisions, a division of Patagonia Works, based in Sausalito, California. In 2012, she launched Patagonia Provisions with Yvon Chouinard, the founder/owner of Patagonia, and Patagonia’s CEO, Rose Marcario. The company was created as a way to broaden Patagonia’s environmental mission by partnering with forward-thinking farmers, ranchers and fisherman and offering a variety of regeneratively sourced organic food.

Over the past six years, she has introduced a varied line of mission-based food products intended to address critical environmental issues, while establishing a model to help restore the food chain. Patagonia Provisions has doubled its sales each year, as Birgit has rapidly expanded the company into national grocery and outdoor lifestyle chains and international markets. In addition, through Patagonia Provisions she has been a keen advocate, financial supporter and partner to a variety of noteworthy organizations who follow similar values and mission as the company: "we're in business to save our home planet". Her work with Patagonia Provisions has been featured in The Wall Street Journal, The New York Times and Bloomberg Businessweek.

In 2016, Birgit produced “Unbroken Ground”, an award-winning documentary detailing the critical role food plays in solving the environmental crisis. Later that year, working closely with The Land Institute, she introduced Patagonia Provisions’ Long Root Ale, the first beer made with a new perennial grain called Kernza. In 2018, she worked, as a part of Patagonia’s efforts, to establish the Regenerative Organic Alliance (ROC), a new high-bar organic certification that includes optimizing soil health to sequester more carbon, and values animals' and workers' welfare. Under Birgit’s leadership, Patagonia Provisions has become a recognized leader in the organic food movement.

Birgit lives in Marin County, CA with her husband and their two daughters.

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Interview Highlights:

  • Birgit shares her background on how she came to lead Patagonia Provisions

  • Insight into how Patagonia Provisions vets its suppliers

  • A backstory on Patagonia Provisions’ beer, Long Root Ale, the first beer made with a new perennial grain called Kernza

  • A breakdown of what the regenerative-organic standard is and why it matters

  • What we can expect from Patagonia Provisions in the near future

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Tim Wise: The Pathology of White Privilege [Ep. 162]

If you only have two minutes, click here for a highlight from the interview.


Tim Wise is among the most prominent anti-racist writers and educators in the United States. He has spent the past 25 years speaking to audiences in all 50 states, on over 1000 college and high school campuses, at hundreds of professional and academic conferences, and to community groups across the country. He is also the host of the new podcast, Speak Out with Tim Wise.

He has also lectured internationally, in Canada and Bermuda, and has trained corporate, government, entertainment, media, law enforcement, military, and medical industry professionals on methods for dismantling racism in their institutions. Tim has provided anti-racism training to educators and administrators nationwide.

Tim is the author of seven books, including his latest, Under the Affluence: Shaming the Poor, Praising the Rich and Sacrificing the Future of America (City Lights Books). Other books include Dear White America: Letter to a New Minority (City Lights Books); his highly acclaimed memoir, White Like Me: Reflections on Race from a Privileged Son (recently updated and re-released by Soft Skull Press); Affirmative Action: Racial Preference in Black and White; Speaking Treason Fluently: Anti-Racist Reflections From an Angry White Male; Between Barack and a Hard Place: Racism and White Denial in the Age of Obama; and Colorblind: The Rise of Post-Racial Politics and the Retreat from Racial Equity.

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Interview Highlights:

  • How Tim first got into the work he is doing today

  • Why white progressives can, and do, cause the most daily damage to people of color

  • How the unexamined values of individualism, meritocracy, objectivity, and conflict avoidance are part of the dominant culture and lead to oppressive outcomes for people of color

  • Why white people doing anti-racism work to “help” people of color is the wrong approach

  • What Tim is looking forward to in the future

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Cat Berman: Investing in Economic Inclusion [Ep. 161]

If you only have two minutes, click here for a highlight from the interview.


Catherine is a three-time entrepreneur with experience launching and building scalable businesses. Before launching CNote, Catherine served as Managing Director of Charles Schwab where she led a strategy division focused on the future of finance incorporating behavioral economics and predictive analytics. Her previous company, Global Brigades, is now the world’s largest student development firm operating in 5 countries. Over the last two decades, Catherine has held senior roles in both management consulting and venture capital.

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Interview Highlights:

  • Cat’s story of how she originally got into the work she is doing today

  • What CNote is, why it is important, and how folks can use the platform

  • The Wisdom Fund, and how it was designed to bring new thinking, experimentation, and sustainable solutions to drive wealth creation for women, specifically low-income and women of color in the United States.

  • How individuals, institutions, and wealth advisors can participate in the movement to invest in economic inclusion

  • Next steps for Cat and the CNote team

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Kanyon CoyoteWoman Sayers-Roods: Decolonizing & Reindigenizing Our Relationships [Ep 160]

If you only have two minutes, click here for a highlight from the interview.


Kanyon Sayers-Roods is Costanoan Ohlone-Mutsun and Chumash; she also goes by her given Native name, “Coyote Woman”. She is proud of her heritage and her native name (though it comes with its own back story), and is very active in the Native Community. She is an Artist, Poet, Published Author, Activist, Student and Teacher. The daughter of Ann-Marie Sayers, she was raised in Indian Canyon, trust land of her family, which currently is one of the few spaces in Central California available for the Indigenous community for ceremony. Kanyon’s art has been featured at the De Young Museum, The Somarts Gallery, Gathering Tribes, Snag Magazine, and numerous Powwows and Indigenous Gatherings. She is a recent graduate of the Art Institute of California, Sunnyvale, obtaining her Associate and Bachelor of Science degrees in Web Design and Interactive Media. She is motivated to learn, teach, start conversations around decolonization and reinidgenization, permaculture and to continue doing what she loves, Art.

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Interview Highlights:

  • Kanyon CoyoteWoman speaks to her experience as an ancestor in training and as an indigenous entrepreneur

  • The importance of establishing authentic relationship through asking, listening, respecting, humility, & permission

  • Why we should be shifting policy to authentically understand & respect local indigenous cultures

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Dana Kawaoka-Chen: Justice Funders' Framework for Philanthropic Transformation [Ep. 159]

If you only have two minutes, click here for a highlight from the interview.


As the Executive Director for Justice Funders, Dana Kawaoka-Chen partners and guides philanthropy in reimagining practices that advance a thriving and just world.  She is a co-author of “The Choir Book: A Framework for Social Justice Philanthropy,” and frequently serves as a trainer and facilitator for values-aligned practice in philanthropy.  Dana’s leadership has been recognized by her peers–in 2014, she was awarded a Distinguished Alumni Award by Oakes College of the University of California at Santa Cruz, and in 2015, Asian Americans/Pacific Islanders in Philanthropy recognized Dana as one of twenty-five national “Leaders in Action.”

Dana has previously served in executive functions for two other non-profit organizations.  She has a Masters of Science degree in Organization Development from the University of San Francisco, Bachelor of Arts degrees in American Studies and Visual Art from the University of California at Santa Cruz, and Non-Profit Management Certification from San Jose State University.

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Interview Highlights:

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Nia Evans & Lucas Turner-Owens: The Boston Ujima Project [Ep. 158]

If you only have two minutes, click here for a highlight from the interview.


Nia K. Evans is the Director of the Boston Ujima Project. Her educational background is in the areas of labor relations, education leadership, and policy. Her advocacy includes a focus on eliminating barriers between analysts and people with lived experiences as well as increasing acknowledgement of the value of diverse types of expertise in policy.

She is a co-creator of Frames Debate Project, a multimedia policy debate project that explores the intersection between drug policy, mental health services and incarceration in the state of Massachusetts.

Ms. Evans has a B.S. in Industrial and Labor Relations from Cornell University and a Master of Arts in Education Leadership, with a course of study in Leadership, Policy, and Politics from Teachers College at Columbia University. She also studied abroad at the University of New South Wales in Sydney, Australia, where she focused on International Labor Relations.


Lucas Turner-Owens serves as the Fund Manager for the Boston Ujima Project. As the Fund Manager, he is responsible for loan packaging, underwriting, and managing Ujima's portfolio of investments. In addition, Lucas also provides technical Assistance to entrepreneurs, connects them with business support organizations, and gives financial education to Ujima's investor base.

Prior to joining the Project, Lucas worked as an economic policy analyst for Operation HOPE, a nonprofit focused on consumer financial education. In this role, Lucas acted as an advisor to the CEO on government affairs and public policy with a focus on strategies designed to benefit underserved communities. After this time spent working in the economic policy space, Lucas worked as a loan officer for Cooperation DC, providing technical assistance and expansion loans from a network of impact investors to grow social enterprises and worker-owned co-operatives in Washington D.C. Following this Lucas joined Next Street Financial as a senior analyst in their Boston office. In this role, he applied his background in small business development and public policy to support clients making impact investments and strategic growth decisions.

Lucas was a founding member of Youth Against Mass Incarceration and has been active in local grassroots movements in Boston in partnership with groups such as Alternatives for Community and Environment and Reclaim Roxbury. Lucas holds a BA from Wesleyan University.

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Interview Highlights:

  • How Lucas and Nia first got into the type of work they are doing today

  • How the Boston Ujima Project is organizing neighbors, workers, business owners, and investors to create a new community controlled economy in Greater Boston.

  • The importance of centering working-class communities of color in the Boston Ujima Project’s work

  • Why the Ujima Project demonstrates new ways to invest, work, buy, own, and advocate.

  • Advice for other groups looking to start similar ecosystems in their own region

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Patagonia Mini-MBA (4 of 4) – Operation [Ep. 157]

If you only have two minutes, click here for a highlight from the interview.


Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

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Interview Highlights:

  • How Patagonia thinks about social, environmental, and financial goal setting and key performance indicators

  • The thought process behind how Patagonia sets prices for its products

  • Internal and external reporting practices, including the B Impact Assessment and the “Footprint Chronicles'“

  • How Patagonia baked its values and benefit purposes into its company bylaws


Other Episodes in this series:


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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Patagonia Mini-MBA (3 of 4) – Strategy [Ep. 156]

If you only have two minutes, click here for a highlight from the interview.


Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

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Interview Highlights:

  • Patagonia’s approach to marketing and how it’s evolved over time

  • Exploration of the thinking behind Patagonia’s feature-length films

  • How Patagonia intentionally cultivates their brand community

  • Standing up for what you stand for might mean standing against or alienating potential customers and strategic partners

  • Doing what’s right and authentic is good business


Other Episodes in this series:


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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Patagonia Mini-MBA (2 of 4) – Culture [Ep. 155]

If you only have two minutes, click here for a highlight from the interview.


Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

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Interview Highlights:

  • Maintaining consistent culture across geographies through values alignment and shared purpose & sense of agency in serving customers

  • Creating the conditions to allow people to show up as their full self and pursue the passions outside of work that enhance their value when present for Patagonia

  • Enacting purposeful business activism to influence the market, supply web, and policy in ways that are core to the mission and operations

  • Patagonia’s efforts and stance with regard to racial and gender equity, diversity, and inclusion


Other Episodes in this series:


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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Patagonia Mini-MBA (1 of 4) – Vision [Ep. 154]

If you only have two minutes, click here for a highlight from the interview.


Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

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Interview Highlights:

  • Four critical moments in Patagonia’s history: rock climbing with petons, the Ventura River, organic cotton, and “Don’t Buy This Jacket.”

  • How Patagonia developed its new mission statement

  • The Stockholm Resilience framework and how Patagonia thinks about planetary boundaries

  • The company’s approach to growth and why they should (or should not) grow

  • The eight business philosophies that guide the company’s decision-making and operations


Other Episodes in this series:


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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.