The B Corp Handbook (Second Edition):
How You Can Use Business as a Force for Good
By Ryan Honeyman and Dr. Tiffany Jana
Foreword by Rose Marcario, Former CEO of Patagonia
Winner of an IPPY Award for one of the Best Business Books of 2020
“The B Corp Handbook shows that an economic agenda that serves people’s needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success.”
“We live in a time of great injustice, political upheaval, and unparalleled threats to the web of life, but also of urgency, humility, and opportunity to make things right. Ryan and Dr. Jana, in this book, help guide the way.
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Overview:
Join a Growing Movement: B Corps are a global movement of more than 3,300 companies in 70 countries—like Patagonia, Ben & Jerry’s, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency.
The Official Handbook: This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on obtaining B Corp certification, improving their social and environmental performance, and building a more inclusive and resilient economy.
Completely Revised and Updated to Center Equity: The second edition has been expanded and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference.
Order Your Copy Today!
Order from (evil yet convenient) Amazon.com
Download a sample of the book.
Praise for the Second Edition:
“The B Corp Handbook shows that an economic agenda that serves people’s needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success.”
—Paul Polman, Former CEO, Unilever
“Every business owner interested in creating a more diverse, equitable, and inclusive economy should read this book.”
—Dawn Sherman, CEO, Native American Natural Foods
“In an increasingly complex world, big brands and companies are fundamentally challenged as to whose interests they really serve. We joined the B Corp movement because we are convinced that addressing this challenge directly is the best way to reinforce trust with our stakeholders.”
—Emmanuel Faber, Former CEO, Danone
“The B Corp principles of social, environmental, and economic justice are deeply aligned with the mission and core values of our worker-owned cooperative.”
—Adria Powell, CEO, Cooperative Home Care Associates
“Our holistic vision for the company centers around our clothing, mindful business practices, and support of every employee’s purpose. Being a B Corp allows us to fulfill our purpose in a bold way with other like-minded companies. The B Corp Handbook serves as a guide for using business as a force for good.”
—Eileen Fisher, founder and President, Eileen Fisher
“I hope that five years from now, ten years from now, we’ll look back and say B Corporations were the start of the revolution. The existing paradigm isn’t working anymore—this is the future.”
—Yvon Chouinard, founder of Patagonia
“The B Corp Handbook provides an essential teaching resource in preparing the next generation of business leaders to build a more sustainable and inclusive economy.”
—Jessica Thomas, Director, Business Sustainability Collaborative, North Carolina State University
“We became a Certified B Corp because it closely aligns with our purpose of em- powering people to live more beautiful lives. B Corp also aligns with our Community Commerce model, which provides individuals with access to the resources and opportunities they need to add value to themselves, their families, and their community through reinvestment, entrepreneurship, women’s empowerment, education, and wellness.”
—Emmet Dennis, Chief Marketing Officer, Sundial Brands
“The second edition of The B Corp Handbook focuses on helping companies make progress on diversity, equity, and inclusion. The message is clear: don’t just wait for economic justice; make it happen!”
—Naomi Vickers, Chief Operating Officer, BLK Capital Management
“I think B Corporations will make more profits than other types of companies.”
—Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor of Economics, Yale University
“B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor that traditional economic theory says entrepreneurs seek profit.”
—Daniel Pink, New York Times bestselling author of When and Drive
“The B Corp Handbook proves that any company can be pro-community, pro- business, and pro-environment—at the same time. Ryan Honeyman and Tiffany Jana show that there does not have to be any tradeoff between profitability and creating positive social change.”
—Suzanne DiBianca, Executive Vice President of Corporate Relations and Chief Philanthropy Officer, Salesforce
“A must-read for every for-profit enterprise that aims to create social impact.”
—Cathy Clark, Adjunct Professor and Director, CASE i3, Fuqua School of Business, Duke University
“In contrast to the plethora of books that discuss only the problems facing society, The B Corp Handbook offers a concrete, positive, market-based, and scalable systemic solution to addressing our greatest social and environmental challenges.”
—Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There
"B Corporations are a way to transcend the contradictions between the ineffective parts of the social sector and myopic capitalism."
—David Brooks, Op-Ed columnist for The New York Times
Order Your Copy Today!
Order from (evil yet convenient) Amazon.com.
Download a sample of the book.