The B Corp Handbook (Second Edition): 
How You Can Use Business as a Force for Good

By Ryan Honeyman and Dr. Tiffany Jana 

Foreword by Rose Marcario, CEO of Patagonia



The B Corp Handbook shows that an economic agenda that serves people’s needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success.
— Paul Polman, Unilever
We live in a time of great injustice, political upheaval, and unparalleled threats to the web of life, but also of urgency, humility, and opportunity to make things right. Ryan and Dr. Jana, in this book, help guide the way.
— Rose Marcario, Patagonia

Overview:

  • Join a Growing Movement: B Corps are a global movement of more than 2,700 companies in 60 countries—like Patagonia, Ben & Jerry’s, Kickstarter, Danone North America, and Eileen Fisher—that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency.

  • The Official Handbook: This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on obtaining B Corp certification, improving their social and environmental performance, and building a more inclusive and resilient economy.

  • Completely Revised and Updated to Center Equity: The second edition has been expanded and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation—it must be a core value for any company that aspires to make money and make a difference.

  • Join our FREE B Corp Handbook v2 - Online Launch Event on May 30 from 10am-12pm Pacific


Order Your Copy Today!

Order from (evil yet convenient) Amazon.com


Can You Help?

If you have a few minutes to spare, here are a few easy ways to help promote the second edition:

1. Stay Up to Date. Sign up for the LIFT Economy Newsletter to stay up to date about the book launch and promotional push. Signing up will also get you our free 60 Point Business Design Checklist--plus monthly tips, updates, and free resources from LIFT Economy.

2. Buy Copies. Buy a copy for you, a friend, or your whole office. Berrett-Koehler, the publisher, offers bulk order discounts.

3. Write a Review. Write a review on Amazon.com and write a review on Goodreads. Even if you don’t buy the book on Amazon, leaving a review on these two sites really helps.

4. Post on Social Media. Here is an example blog post and/or newsletter article you can use. Follow @honeymanconsult / @twiffanyjana on Twitter and use the hashtag #BCorpHandbook to promote. Here are some example Twitter posts:

    • Excited about the new, 2nd Edition of “The #BCorpHandbook!” Improve your company’s social and environmental performance, while enhancing #diversity, #equity, and #inclusion. www.lifteconomy.com/book. #socent #impinv #BCorp @bcorporation @honeymanconsult @twiffanyjana @BKpub

    • The new 2nd Edition of “The #BCorpHandbook” is out! Join @patagonia, @danone, @benandjerrys, and more in using business as a force for good. www.lifteconomy.com/book. #BCorp #socent #impinv @honeymanconsult @bcorporation @twiffanyjana @bkpub

    • Want to learn how to become a @bcorporation? @honeymanconsult and @twiffanyjana just published the 2nd Edition of The #BCorpHandbook. Order your copy and learn how your company can help build a more #inclusive economy. www.lifteconomy.com/book #socent #impinv #BCorp

    • Former @Unilever CEO @PaulPolman says “The #BCorpHandbook shows that an economic agenda that serves people’s needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success.” Get the book! lifteconomy.com/book #BCorp #socent

    • Yvon Chouinard from @patagonia says: “I hope that five years from now, ten years from now, we’ll look back and say #BCorporations were the start of the revolution.” Do you agree? Check out the new #BCorpHandbook to learn more. lifteconomy.com/book #BCorp #socent

    • The #BCorp movement is going global! Check out the new #BCorpHandbook for insights from @SistemaB, @BCorpCanada, @BCorpEurope, @BCorpUK, @BCorpANZ, @BLabEastAfrica, and more. lifteconomy.com/book #socent #impinv

5. Make Introductions. Suggest Ryan and Tiffany as guests (for podcasts or other interviews), speakers (for upcoming events), or as subjects for business blogs and news articles.

6. B Corps in the Classroom. Suggest the book to teachers and academics. B Corporations are already being taught about in over 500 universities around the world. For example, North Carolina State University created this very helpful instructor’s guide for academics. In addition, professors can click here to receive a free exam copy of the book.

7. Attend / Promote the Virtual Launch Event. Ryan and Tiffany are organizing a FREE online launch event for The B Corp Handbook on Thursday, May 30 from 10am-12pm Pacific. Since the B Corp movement is international, why not celebrate with our global community?

Here is a folder with a number of images, photographs, and logos that you can use in your promotion (particularly with social media promotion). This folder also has a one-pager PDF file that you can share with folks interested in the book.

Have any other ideas? Want to get more involved in promotion? Have any other questions, comments, or concerns? Feel free to reach out to ryan@lifteconomy.com.

Thank you again for your support!


Excerpts from the Second Edition:

 

Praise for the Second Edition:

The B Corp Handbook shows that an economic agenda that serves people’s needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success.”

—Paul Polman, CEO, Unilever

“Every business owner interested in creating a more diverse, equitable, and inclusive economy should read this book.”

—Dawn Sherman, CEO, Native American Natural Foods

“In an increasingly complex world, big brands and companies are fundamentally challenged as to whose interests they really serve. We joined the B Corp movement because we are convinced that addressing this challenge directly is the best way to reinforce trust with our stakeholders.”

—Emmanuel Faber, CEO, Danone

“The B Corp principles of social, environmental, and economic justice are deeply aligned with the mission and core values of our worker-owned cooperative.”

—Adria Powell, CEO, Cooperative Home Care Associates

“Our holistic vision for the company centers around our clothing, mindful business practices, and support of every employee’s purpose. Being a B Corp allows us to fulfill our purpose in a bold way with other like-minded companies. The B Corp Handbook serves as a guide for using business as a force for good.”

—Eileen Fisher, founder and President, Eileen Fisher

“I hope that five years from now, ten years from now, we’ll look back and say B Corporations were the start of the revolution. The existing paradigm isn’t working anymore—this is the future.”

—Yvon Chouinard, founder of Patagonia

The B Corp Handbook provides an essential teaching resource in preparing the next generation of business leaders to build a more sustainable and inclusive economy.”

—Jessica Thomas, Director, Business Sustainability Collaborative, North Carolina State University

“We became a Certified B Corp because it closely aligns with our purpose of em- powering people to live more beautiful lives. B Corp also aligns with our Community Commerce model, which provides individuals with access to the resources and opportunities they need to add value to themselves, their families, and their community through reinvestment, entrepreneurship, women’s empowerment, education, and wellness.”

—Emmet Dennis, Chief Marketing Officer, Sundial Brands

“The second edition of The B Corp Handbook focuses on helping companies make progress on diversity, equity, and inclusion. The message is clear: don’t just wait for economic justice; make it happen!”

—Naomi Vickers, Chief Operating Officer, BLK Capital Management

“I think B Corporations will make more profits than other types of companies.”

—Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor of Economics, Yale University

The B Corp Handbook shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company’s long-term bottom line.”

—Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com

“B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor that traditional economic theory says entrepreneurs seek profit.”

—Daniel Pink, New York Times bestselling author of When and Drive

The B Corp Handbook proves that any company can be pro-community, pro- business, and pro-environment—at the same time. Ryan Honeyman and Tiffany Jana show that there does not have to be any tradeoff between profitability and creating positive social change.”

—Suzanne DiBianca, Executive Vice President of Corporate Relations and Chief Philanthropy Officer, Salesforce

“A must-read for every for-profit enterprise that aims to create social impact.”

—Cathy Clark, Adjunct Professor and Director, CASE i3, Fuqua School of Business, Duke University

“In contrast to the plethora of books that discuss only the problems facing society, The B Corp Handbook offers a concrete, positive, market-based, and scalable systemic solution to addressing our greatest social and environmental challenges.”

—Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There

"You ought to take a look at these B Corporations... we've got to get back to a society that doesn't give one class of stakeholders an inordinate advantage over others." 

—President Bill Clinton

"B Corporations are a way to transcend the contradictions between the ineffective parts of the social sector and myopic capitalism." 

—David Brooks, Op-Ed columnist for The New York Times



Order Your Copy Today!

Order from (evil yet convenient) Amazon.com.