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Patagonia Mini-MBA (4 of 4) – Operation [Ep. 157]

If you only have two minutes, click here for a highlight from the interview.


Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

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Interview Highlights:

  • How Patagonia thinks about social, environmental, and financial goal setting and key performance indicators

  • The thought process behind how Patagonia sets prices for its products

  • Internal and external reporting practices, including the B Impact Assessment and the “Footprint Chronicles'“

  • How Patagonia baked its values and benefit purposes into its company bylaws


Other Episodes in this series:


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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Patagonia Mini-MBA (3 of 4) – Strategy [Ep. 156]

If you only have two minutes, click here for a highlight from the interview.


Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

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Interview Highlights:

  • Patagonia’s approach to marketing and how it’s evolved over time

  • Exploration of the thinking behind Patagonia’s feature-length films

  • How Patagonia intentionally cultivates their brand community

  • Standing up for what you stand for might mean standing against or alienating potential customers and strategic partners

  • Doing what’s right and authentic is good business


Other Episodes in this series:


Help these ideas reach more eyes & ears:

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  3. SUBSCRIBE to Next Economy Now: iTunes | Overcast | Stitcher | Etc.

 

LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Patagonia Mini-MBA (2 of 4) – Culture [Ep. 155]

If you only have two minutes, click here for a highlight from the interview.


Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

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Interview Highlights:

  • Maintaining consistent culture across geographies through values alignment and shared purpose & sense of agency in serving customers

  • Creating the conditions to allow people to show up as their full self and pursue the passions outside of work that enhance their value when present for Patagonia

  • Enacting purposeful business activism to influence the market, supply web, and policy in ways that are core to the mission and operations

  • Patagonia’s efforts and stance with regard to racial and gender equity, diversity, and inclusion


Other Episodes in this series:


Help these ideas reach more eyes & ears:

  1. SHARE this post on social media!

  2. RATE Next Economy Now on I-Tunes!

  3. SUBSCRIBE to Next Economy Now: iTunes | Overcast | Stitcher | Etc.

 

LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Patagonia Mini-MBA (1 of 4) – Vision [Ep. 154]

If you only have two minutes, click here for a highlight from the interview.


Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

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Interview Highlights:

  • Four critical moments in Patagonia’s history: rock climbing with petons, the Ventura River, organic cotton, and “Don’t Buy This Jacket.”

  • How Patagonia developed its new mission statement

  • The Stockholm Resilience framework and how Patagonia thinks about planetary boundaries

  • The company’s approach to growth and why they should (or should not) grow

  • The eight business philosophies that guide the company’s decision-making and operations


Other Episodes in this series:


Help these ideas reach more eyes & ears:

  1. SHARE this post on social media!

  2. RATE Next Economy Now on I-Tunes!

  3. SUBSCRIBE to Next Economy Now: iTunes | Overcast | Stitcher | Etc.

 

LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.

 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Winona LaDuke: Seeds of Hope for a Healthy Next Economy [Ep. 122]

If you only have two minutes, click here for a highlight from the interview.


Winona LaDuke is an internationally renowned activist working on issues of sustainable development renewable energy and food systems. She lives and works on the White Earth reservation in northern Minnesota, and is a two time vice presidential candidate with Ralph Nader for the Green Party. As Program Director of the Honor the Earth, she works nationally and internationally on the issues of climate change, renewable energy, and environmental justice with Indigenous communities. And in her own community, she is the founder of the White Earth Land Recovery Project, one of the largest reservation based non profit organizations in the country, and a leader in the issues of culturally based sustainable development strategies, renewable energy and food systems. In this work, she also continues national and international work to protect Indigenous plants and heritage foods from patenting and genetic engineering. In 2007, LaDuke was inducted into the National Women’s Hall of Fame, recognizing her leadership and community commitment. In 1994, LaDuke was nominated by Time magazine as one of America’s fifty most promising leaders under forty years of age. She has been awarded the Thomas Merton Award in 1996, Ms.Woman of the Year ( with the Indigo Girls in l997) , and the Reebok Human Rights Award, with which in part she began the White Earth Land Recovery Project. The White Earth Land Recovery Project has won many awards- including the prestigious 2003 International Slow Food Award for Biodiversity, recognizing the organization’s work to protect wild rice from patenting and genetic engineering. A graduate of Harvard and Antioch Universities, she has written extensively on Native American and environmental issues. She is a former board member of Greenpeace USA and is presently an advisory board member for the Trust for Public Lands Native Lands Program as well as a boardmember of the Christensen Fund. The Author of five books, including Recovering the Sacred, All our Relations and a novel- Last Standing Woman, she is widely recognized for her work on environmental and human rights issues

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https://www.winonashemp.com/

 

 

Help these ideas reach more eyes & ears:

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  3. SUBSCRIBE to Next Economy Now: iTunes | Overcast | Stitcher | Etc.

 

LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.


Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Eric Dayton & Adam Fetcher: Askov Finlayson’s Mission to “Keep the North Cold” [Ep. 116]

If you only have two minutes, click here for a highlight from the interview.

 

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Askov Finlayson was founded in 2011 as a men’s clothing shop in Minneapolis, MN. It began as a place for owners and brothers Andrew Dayton and Eric Dayton to feature brands they admired that weren’t available in Minneapolis at the time. Askov Finlayson has since been recognized by Esquire and GQ as one of the ten best men’s stores in America. In 2013, we began making products under our own name. We’re inspired by Minnesota’s traditions of exploration and year-round enjoyment of the outdoors, as well as the thriving design community in Minneapolis. It’s the combination of perseverance and creativity that we consider to be among the finest characteristics of America’s North.  Andrew and Eric also created and co-own The Bachelor Farmer, The Bachelor Farmer Cafe, and Marvel Bar, and all our businesses are located in the historic North Loop neighborhood of Minneapolis. The Bachelor Farmer was named one of Bon Appétit’s top ten new restaurants in the country when it opened and Marvel Bar is a three-time James Beard national semifinalist for Outstanding Bar Program.

Adam Fetcher is Vice President of Environmental Impact & Policy at Askov Finlayson, where he leads the company’s innovative Keep the North Cold climate mission. An outdoor clothing company at the forefront of the growing North movement, Askov has committed to measuring the company’s climate impact and then giving away 110% of its climate cost to innovative organizations working to solve the climate crisis – including Climate Generation, a Minneapolis-based group using education to empower the next generation of climate leaders.

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Resources:

 

LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

 

Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at andrew@lifteconomy.com.


Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Sara Day Evans: Making America Regenerative Again [Ep. 89]

**Special Announcement:

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The Next Economy MBA is a nine month project-based learning course for entrepreneurs and aspiring entrepreneurs who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from a regenerative, Next Economy perspective.


If you only have two minutes, click here for a highlight from the interview.


Sara Day Evans, Founding Director for Accelerating Appalachia and Co-Founder of Prosperity Collective, is a sixth generation Kentuckian, and has worked with communities and small businesses across the southeast for over 20 years. She’s served over 300 communities and small businesses in economic development, entrepreneurship and environmental protection and leveraged over $250M in funding in service to the southeast and Appalachian region. She was awarded a presidential commendation from Bill Clinton for her work in the health and livelihood of women living in Appalachian Kentucky through her clean water efforts.

With degrees in Geology/Hydrogeology and a background in water law, she was instrumental in developing Kentucky’s groundwater protection programs and later developed Kentucky’s first ongoing solid waste management fund, resulting in an 85% reduction in illegal dumping and a 25% increase in recycling. She served western North Carolina’s hardest hit counties by developing sustainable economy plans that fit with the people and place of the region and created North Carolina’s Green Economy Resources Directory.

She’s particularly proud of the program she developed and implemented to install clean energy systems on farms in western NC’s high-unemployment counties while also training high school and community college students in clean energy installation.  In 2011, Sara Day co-founded the social enterprise Prosperity Collective and inspired by the textile, farming, forest products skills of Appalachians, the expanding world of social entrepreneurs and investing for good, she launched Accelerating Appalachia in 2012 to serve nature-based businesses in Appalachia and beyond.

For most of her life, Sara Day has been a singer/songwriter and guitarist, performing and also producing exceptional house concerts for good causes. Her most profound influencers are her parents, her children and her lifelong friends, Wendell and Mary Berry.

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Some highlights from Erin’s interview with Sara include:

  • How Accelerating Appalachia approaches accelerating the regenerative economy by connecting “basic needs businesses” and by bridging the urban-rural divide

  • Leveraging the strategy of supporting businesses who are the customers of farmers to apply more regenerative business practices in order to more exponentially incentivize farmers to adopt more regenerative farming practices (ie: via generating a greater demand for regenerative sourcing to influence regenerative farming)

  • How conservation practices/policies without applying proactive regenerative practices/policies is insufficient to meet our current climate crisis

  • A description of a smattering of some of the lovely enterprises Accelerating Appalachia works with in food, fiber, and other nature-based enterprises (see “Organizations” below)

 

Resources:

Videos:

Terminology:

People:

Organizations

 

In addition to listening on B the Change, you can listen/subscribe to Next Economy Now on iTunes, Overcast, Stitcher, or your favorite podcasting platform.

Help these ideas reach more ears by clicking HERE to rate Next Economy Now on I-Tunes & by sharing on social media.

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Shamini Dhana: How Ethical Fashion Connects You to Place and Planet [Ep. 44]

In this episode of Next Economy Now, Ryan Honeyman, a Partner at LIFT Economy, interviews Shamini Dhana, CEO and Founder of Dhana, Inc. Shamini launched Dhana, Inc. in 2008, to celebrate our global connections between people and our planet through clothing. Dhana, Inc. is an ethical fashion brand committed to using clothing to better connect people and our planet. Dhana believes apparel is an extension and reflection of one’s values, community, and outlook on life and therefore ought to be influenced by and made with respect for global cultures and materials.

In this interview we discuss:

  • Helping people to connect to place and planet through the medium of fashion

  • Badminton & business acumen

  • How Shamini, with no experience in fashion, transitioned from a Silicon Valley bank to radical entrepreneurship in apparel

  • How Dhana differentiates itself through the pre-point-of-sale story of the apparel

  • The shift in power from clothing brands to workers and consumers

  • Moving from mega textile waste to a future in recycling fiber

  • A must-watch documentary to change the way you wear your values: True Cost

To listen to this podcast, please click the image at the top of the article. If you only have two minutes, click here for a highlight from the interview

In addition to listening on B the Change Media, you can listen/subscribe to Next Economy Now on iTunes, Overcast, Stitcher, or your favorite podcasting platform.

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Rick Ridgeway: Why Patagonia is Moving from Sustainability to Regeneration [Ep. 33]

"When you dig down into any social justice issue, more often than not, the causes have some root in environmental degradation."  - Rick Ridgeway

In this episode of Next Economy Now, Ryan Honeyman, a Partner at LIFT Economy, interviews Rick Ridgeway, VP of Environmental Initiatives at Patagonia.

Rick Ridgeway is one of the originals at Patagonia. He was rock climbing buddies with Yvon Chouinard before Patagonia was founded in 1973.

In this episode, we discuss Rick’s background as a photographer and filmmaker, his time on Patagonia's board of directors, and why Rick got his first “real job” only 12 years ago. We also dive into Patagonia’s famous mission statement to “Build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.”

As you’ll hear, Rick is especially interested in moving away from “causing no unnecessary harm” (or sustainability) to “doing good” (which is regenerative). Rick and I discuss how things like soil health, regenerative agriculture, rotational grazing, and clothing that benefits the climate are increasingly on Patagonia’s radar.

In this interview, Ryan and Rick discuss a number of topics, including:

  • Why Patagonia doesn’t mention solving social or community issues in its mission statement

  • What happened when Patagonia discovered forced labor in its Tier 2 and Tier 3 suppliers last year

  • Why the Sustainable Apparel Coalition is the largest trade association in apparel and footwear in the world

  • Whether he is optimistic or pessimistic about the future

  • Patagonia’s new initiatives in carbon sequestration

  • Why you should know Fred Kirschenmann (from the Aldo Leopold Center for Sustainable Agriculture), the Carbon Underground, and Kiss the Ground

  • And much more

To listen to this podcast, please click the image at the top of the article. If you only have two minutes, click here for a highlight from the interview.

You can also listen/subscribe to Next Economy Now on iTunes, Overcast, Stitcher, or your favorite podcasting platform.

To learn more about the crowdfunding campaign mentioned at the start of the episode, visit www.wefunder.com/forceforgood.

Nikki Silvestri: Linking Urban Communities with Carbon Sequestration [Ep. 23]

If you only have two minutes, click here for a highlight from the interview.


Nikki Silvestri is the Founder and CEO of Soil and Shadow, a project development firm designing economic and environmental strategies with human left in.

As the Co-Founder of Live Real and former Executive Director of People's Grocery and Green for All, Nikki has built and strengthened social equity for underrepresented populations in food systems, social services, public health, climate solutions, and economic development. A nationally recognized thought leader, her many honors include being named one of The Root's 100 Most Influential African Americans.

Nikki is a Faculty Member at the Food Business School (she co-designed and taught one of their inaugural courses, "Ethical Leadership in Food Business"). She is the Board Co-Chair of the Business Alliance of Local Living Economies (BALLE), and is an advisory board member of TendLab, a boutique firm unlocking the power of parenthood at work. She is the recipient of numerous awards including ELLE Magazine's "Gold" Award and OxFam America's "Act Local, Think Global" Award.

Nikki began her work in social change through the foster care system in Southern California, where she directed Foster Youth Empowerment Workshops. She has a master's degree in African American Studies from UCLA, and is originally from Los Angeles. She currently lives in Oakland, with her husband and son.

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In this interview, Erin and Nikki discuss a number of topics, including:

  • The institutions, philanthropists and organizations engaged in the Carbon Farming financing opportunities

  • The opportunities, questions and challenges Nikki holds about Carbon Farming & why we cannot miss this opportunity to engage with frontline communities

  • How the principles of “earth care, people care, fair share” and “observe, then interact” hold so much relevance for working with urban communities

  • The organizations and thought leaders that have influenced her thinking

  • The one thing listeners should do first when attempting to create jobs & opportunity for low-income communities

  • And much more

In addition to listening on B the Change Media, you can listen/subscribe to Next Economy Now on iTunesOvercastStitcher, or your favorite podcasting platform.

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is a shepherdess, indigo farmer and regularly forages for wild food in her home in rural Sonoma County. LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.