racial justice

Patagonia Case Study [2 of 4] – Culture (Rebroadcast)

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This is the first episode in a rebroadcast of our four part interview series with Vincent Stanley from Patagonia.

Tired of all the rebroadcasts? We have been working on a new project that will be launching 8/22/22. More info to come in the coming weeks!

Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

Interview Highlights:

  • Maintaining consistent culture across geographies through values alignment and shared purpose & sense of agency in serving customers

  • Creating the conditions to allow people to show up as their full self and pursue the passions outside of work that enhance their value when present for Patagonia

  • Enacting purposeful business activism to influence the market, supply web, and policy in ways that are core to the mission and operations

  • Patagonia’s efforts and stance with regard to racial and gender equity, diversity, and inclusion

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LIFT Economy Newsletter

Join 8,000+ subscribers and get our free 60-point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

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Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 350+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

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Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listeners: https://bit.ly/nexteconomynow

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YouTube: https://youtube.com/c/Lifteconomy

Music by Chris Zabriskie: https://chriszabriskie.com/

john a. powell: Othering, Belonging, and Expanding the Circle of Human Concern (Rebroadcast)

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john a. powell is Director of the Haas Institute for a Fair and Inclusive Society and Professor of Law, African American, and Ethnic Studies at the University of California, Berkeley. He was previously the Executive Director at the Kirwan Institute for the Study of Race and Ethnicity at the Ohio State University and the Institute for Race and Poverty at the University of Minnesota. Prior to that john was the National Legal Director of the American Civil Liberties Union. He is a co-founder of the Poverty & Race Research Action Council and serves on the boards of several national and international organizations.

john led the development of an “opportunity-based” model that connects affordable housing to education, health, health care, and employment and is well-known for his work developing the frameworks of “targeted universalism” and “othering and belonging” to effect equity-based interventions. john has taught at numerous law schools including Harvard and Columbia University. His latest book is Racing to Justice: Transforming our Concepts of Self and Other to Build an Inclusive Society.

Some highlights from Ryan Honeyman’s Conversation with john a. powell include:

  • How john first got interested in the work he is doing today

  • The emergence of “white anxiety” and how this anxiety shapes our current political dialogue

  • john’s views on Anand Giridharadas’s book “Winners Take All” and companies who believe they are “doing good” (while actually reinforcing our broken system)

  • His work around a New Social Compact

  • john’s opinions on Alexandria Ocasio-Cortez and the Justice Democrats

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LIFT Economy Newsletter

Join 8,000+ subscribers and get our free 60-point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

---

Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 350+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

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Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listeners: https://bit.ly/nexteconomynow

Twitter: https://twitter.com/LIFTEconomy

Instagram: https://instagram.com/lifteconomy/

Facebook: https://facebook.com/LIFTEconomy/

YouTube: https://youtube.com/c/Lifteconomy

Music by Chris Zabriskie: https://chriszabriskie.com/

Kanyon CoyoteWoman Sayers-Roods: Decolonizing & Reindigenizing Our Relationships (Rebroadcast)

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Kanyon Sayers-Roods is Costanoan Ohlone-Mutsun and Chumash; she also goes by her given Native name, “Coyote Woman”. She is proud of her heritage and her native name (though it comes with its own back story), and is very active in the Native Community.

She is an Artist, Poet, Published Author, Activist, Student and Teacher. The daughter of Ann-Marie Sayers, she was raised in Indian Canyon, trust land of her family, which currently is one of the few spaces in Central California available for the Indigenous community for ceremony.

Kanyon’s art has been featured at the De Young Museum, The Somarts Gallery, Gathering Tribes, Snag Magazine, and numerous Powwows and Indigenous Gatherings. She is a recent graduate of the Art Institute of California, Sunnyvale, obtaining her Associate and Bachelor of Science degrees in Web Design and Interactive Media. She is motivated to learn, teach, start conversations around decolonization and reinidgenization, permaculture and to continue doing what she loves, Art.

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Interview Highlights:

  • Kanyon CoyoteWoman speaks to her experience as an ancestor in training and as an indigenous entrepreneur

  • The importance of establishing authentic relationship through asking, listening, respecting, humility, & permission

  • Why we should be shifting policy to authentically understand & respect local indigenous cultures

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LIFT Economy Newsletter

Join 7000+ subscribers and get our free 60 point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

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Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 300+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

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Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast

If you enjoy the podcast, please consider leaving a short review on Apple Podcasts by visiting: https://bit.ly/nexteconomynow

Twitter: https://twitter.com/LIFTEconomy
Instagram: https://instagram.com/lifteconomy/
Facebook: https://facebook.com/LIFTEconomy/
YouTube: https://youtube.com/c/Lifteconomy
Music by Chris Zabriskie: https://chriszabriskie.com/

Robin DiAngelo: White Fragility (Rebroadcast)

Dr. Robin DiAngelo received her PhD in Multicultural Education from the University of Washington in Seattle in 2004. She earned tenure at Westfield State University in Massachusetts. Currently she is Affiliate Associate Professor of Education at the University of Washington, Seattle. In addition, she holds two Honorary Doctoral Degrees. Her area of research is in Whiteness Studies and Critical Discourse Analysis, tracing how whiteness is reproduced in everyday narratives. 

She is a two-time winner of the Student’s Choice Award for Educator of the Year at the University of Washington’s School of Social Work. She has numerous publications and books, including Is Everybody Really Equal?: An Introduction to Key Concepts in Critical Social Justice Education, co-written with Özlem Sensoy, and which received both the American Educational Studies Association Critics Choice Book Award (2012) and the Society of Professors of Education Book Award (2018). 

In 2011 she coined the term White Fragility in an academic article. Her book, White Fragility: Why It’s So Hard For White People To Talk About Racism was released in June of 2018 and is currently being translated into 10 languages.

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Interview Highlights:

Some highlights from Ryan Honeyman’s Conversation with Robin DiAngelo include:

  • How Dr. DiAngelo first got into this work as a “classic white progressive” who was “clueless about racism.”

  • Why good, open-minded, liberal progressives (who marched in the 60s) still have a fundamentally racist worldview

  • How having one or more historically marginalized identities (e.g., being a woman, low-income, LGBTQ, etc.) does not mean that one understands the experience of racism

  • Why naming, disrupting, and dismantling white supremacy shifts the problem to white people, where it belongs.

  • How the unexamined values of individualism, meritocracy, objectivity, and conflict avoidance are part of the dominant culture and lead to problematic outcomes for people of color.

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Links:

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LIFT Economy Newsletter

Join 7000+ subscribers and get our free 60 point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

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Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 250+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

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Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast

If you enjoy the podcast, please consider leaving a short review on Apple Podcasts by visiting: https://bit.ly/nexteconomynow

Twitter: https://twitter.com/LIFTEconomy

Instagram: https://instagram.com/lifteconomy/

Facebook: https://facebook.com/LIFTEconomy/

YouTube: https://youtube.com/c/Lifteconomy

Music by Chris Zabriskie: https://chriszabriskie.com/

Layla Saad: Me and White Supremacy (Rebroadcast)

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For the next few weeks of the New Year, we will be reposting some of our most popular episodes of all time from the Next Economy Now podcast. This is from our June 2019 interview with Layla Saad.

Layla is a New York Times bestselling author, globally respected speaker, and podcast host on the topics of race, identity, leadership, personal transformation and social change.

As an East African, Arab, British, Black, Muslim woman who was born and grew up in the West, and lives in Middle East, Layla has always sat at a unique intersection of identities from which she is able to draw rich and intriguing perspectives. Layla's work is driven by her powerful desire to 'become a good ancestor'; to live and work in ways that leave a legacy of healing and liberation for those who will come after she is gone.

Me and White Supremacy, a New York Times bestseller, is Layla's first book. Initially offered for free following an Instagram challenge under the same name, the best-selling digital Me And White Supremacy Workbook was downloaded by close to ninety thousand people around the world in the space of six months, before becoming a traditionally published book. Layla's work has been brought into homes, educational institutions and workplaces around the world that are seeking to create personal and collective change.

Layla earned her Bachelor of Law degree from Lancaster University in the United Kingdom. She lives in Doha, Qatar with her husband, Sam, and two children, Maya and Mohamed. Find out more about Layla at www.laylafsaad.com.

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Interview Highlights:

  • The backstory on Layla’s new book Me and White Supremacy

  • Layla’s defines some basic terms and understanding and describes her approach

  • How this challenging self reflective work is not a replacement for outward action

  • Prioritizing self care along with personal work

  • Rooting this work in person, on the ground, in community

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LIFT Economy Newsletter

Join 7000+ subscribers and get our free 60 point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

---

Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 250+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

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Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast

If you enjoy the podcast, please consider leaving a short review on Apple Podcasts by visiting: https://bit.ly/nexteconomynow

Twitter: https://twitter.com/LIFTEconomy

Instagram: https://instagram.com/lifteconomy/

Facebook: https://facebook.com/LIFTEconomy/

YouTube: https://youtube.com/c/Lifteconomy

Music by Chris Zabriskie: https://chriszabriskie.com/

Aaron Tanaka: Creating a Just, Regenerative, and Democratic Economy (Rebroadcast)

Subscribe to Next Economy Now on Apple Podcasts, Spotify, Pandora, Google Podcasts, YouTube, or wherever you find podcasts.

As we dip into the holiday season, we will be reposting some of our most popular episodes of all time from the Next Economy Now podcast. This is from our March 2019 interview with Aaron Tanaka, founder and Director of the Boston-based Center for Economic Democracy. Aaron is also a community organizer, grant-maker, impact investor, and a founding organizer of the Boston Ujima Project, which brings together neighbors, workers, business owners and investors to create a new community-controlled regional economy. He is an Echoing Green and BALLE Fellow, and co-chair of the national New Economy Coalition and the Asian American Resource Workshop.

Some highlights from Ryan Honeyman’s Conversation with Aaron Tanaka include:

  • How Aaron got into the work he is doing today

  • Aaron’s thoughts on democratizing capital and the launch of the Boston Ujima Project

  • How social entrepreneurs can get more involved in grassroots activism and movement building

  • The balance between creating examples of Next Economy solutions and organizing for policy change at the government level

  • Aaron’s thoughts on how folks can help create the Next Economy 

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LIFT Economy Newsletter

Join 7000+ subscribers and get our free 60 point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

---

Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 250+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

---

Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast

If you enjoy the podcast, please consider leaving a short review on Apple Podcasts by visiting: https://bit.ly/nexteconomynow

Twitter: https://twitter.com/LIFTEconomy

Instagram: https://instagram.com/lifteconomy/

Facebook: https://facebook.com/LIFTEconomy/

YouTube: https://youtube.com/c/Lifteconomy

Music by Chris Zabriskie: https://chriszabriskie.com/

Autumn Brown: The Solidarity Economy (Rebroadcast)

Subscribe to Next Economy Now on Apple PodcastsSpotifyPandoraGoogle PodcastsYouTube, or wherever you find podcasts.

As we dip into the holiday season, we will be reposting some of our most popular episodes of all time from the Next Economy Now podcast. This is from our October 2019 interview with Autumn Brown.

Autumn Brown is a mother, organizer, theologian, artist, and facilitator. She is a Worker-Owner with AORTA, the Anti-Oppression Resource & Training Alliance, and cohosts the podcast How to Survive the End of the World with her sister, adrienne maree brown. She serves on the Board of Directors of the Common Fire Foundation and Voices for Racial Justice.

In addition to her work as a facilitator, political educator, and consultant, Autumn is a speculative and creative non-fiction writer. Her work has been published in the Procyon Science Fiction Anthology, Octavia’s Brood: Science Fiction Stories from Social Justice Movements, Pleasure Activism: The Politics of Feeling Good, and Revolutionary Mothering: Love on the Front Lines. She lives in Minnesota.

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Interview Highlights:

  • How Autumn first got into the type of work she is doing today

  • Worker cooperatives and why Americans are so resistant to cooperation

  • How to practice inclusive decision-making with internal teams

  • Autumn’s work at the Anti-Oppression Resource and Training Alliance (AORTA)

  • The podcast “How to Survive the End of the World,” which Autumn co-hosts with her sister, adrienne marie brown.

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LIFT Economy Newsletter

Join 7000+ subscribers and get our free 60 point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

---

Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 250+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

---

Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast

If you enjoy the podcast, please consider leaving a short review on Apple Podcasts by visiting: https://bit.ly/nexteconomynow

Twitter: https://twitter.com/LIFTEconomy

Instagram: https://instagram.com/lifteconomy/

Facebook: https://facebook.com/LIFTEconomy/

YouTube: https://youtube.com/c/Lifteconomy

Music by Chris Zabriskie: https://chriszabriskie.com/

Resmaa Menakem: We Will Never Go Back to “Normal”

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In addition to the link above, you can listen to this episode on iTunes, Spotify, Stitcher, or wherever you get your podcasts.

Resmaa Menakem, New York Times bestselling author of “My Grandmother’s Hands: Racialized Trauma and the Pathway to Mending Our Hearts and Bodies,” is a visionary Justice Leadership coach, organizational strategist and master trainer. Resmaa is a leading voice in today’s conversation on racialized trauma.

As a therapist, trauma specialist, and the founder of Justice Leadership Solutions, a leadership consultancy firm, Resmaa Menakem dedicates his expertise to coaching leaders through civil unrest, organizational change, and community building.

Resmaa is a highly sought after keynote and public speaker, radio, television, and social media personality, author, international trainer and effective communicator among diverse ethnic populations. Resmaa has hosted his own radio talk show as well as appeared on programs ranging from The Oprah Winfrey and Dr. Phil shows as an expert on conflict mediation, self-care and healing to Minnesota Public Radio as an expert on racialized trauma during civil unrest.

Interview Highlights:

  • How Resmaa got into the work he is doing today

  • Resmaa’s time in Afghanistan as a trauma counselor to US military contractors

  • Why white people forming book clubs is not “the work”

  • Why white people need to use Google instead of asking Black and brown folks what they can do to support racial justice

  • What gives Resmaa the most energy right now

  • How listeners can support his work

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Sign up for the LIFT Economy newsletter! Join 5000+ subscribers and get our free 60 point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://www.lifteconomy.com/newsletter

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://www.lifteconomy.com/mba). 

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective. 

Join the growing network of 250+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://www.lifteconomy.com/mba.

For detailed show notes and interviews with past guests, please visit www.lifteconomy.com/podcast

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listeners:  https://bit.ly/nexteconomynow

Twitter: https://twitter.com/LIFT_Economy

Instagram: https://www.instagram.com/lifteconomy/

Facebook: https://www.facebook.com/LIFTEconomy/

YouTube: https://www.youtube.com/c/Lifteconomy

Music by Chris Zabriskie: https://www.chriszabriskie.com/

Avi Lewis: A Message from the Future II: The Years of Repair

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

SUBSCRIBE & RATE us on iTunes, Spotify, Pandora, YouTube, or anywhere you find podcasts!


Avi Lewis is an award-winning documentary filmmaker, journalist, and lecturer in Journalism and Media Studies at Rutgers University. His 25-year journalism career has spanned local news reporting to hosting and producing a variety of current affairs shows for television networks worldwide, to directing theatrically released documentaries, The Take and This Changes Everything, that premiered in festivals like TIFF and the Venice Biennale. In 2017, he co-founded and is now Strategic Director of The Leap – an organization launched to upend our collective response to the crises of climate, inequality and racism. He produced, and co-wrote with Alexandria Ocasio-Cortez, the Emmy nominated short film, A Message from the Future and is producer and co-writer with Opal Tometi of the new short film, A Message from the Future II: The Years of Repair.

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Interview Highlights:

  • Avi shares the backstory on his film The Take, which highlights the surge of worker-owned cooperatives in Argentina and how he wound up co-founding The Working World with Brendan Martin (catch the interview with Brendan Martin on the Next Economy Now podcast here)

  • How Avi’s experience with The Leap Manifesto transformed him into an activist and inspired him to found The Leap

  • Avi humbly admits that he was slow to see that the climate crisis is not the overarching crisis but that it’s merely an expression of the multiple deeper social justice issues that give rise to it

  • Driving a vision of hope through a compelling collective vision that integrates justice movements globally through Avi’s and Opal Tometi’s new short film, A Message from the Future II: The Years of Repair

Help these ideas reach more eyes & ears:

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  2. RATE & SUBSCRIBE: iTunes | Overcast | Stitcher | Spotify | Etc.

LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Ian Haney Lopez: Fusing Race and Class, Winning Elections, and Saving America

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Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

SUBSCRIBE & RATE us on iTunes, Spotify, Pandora, YouTube, or anywhere you find podcasts!

Ian Haney López is a law professor and commentator on coded racism in American politics. His most recent book is Merge Left: Fusing Race and Class, Winning Elections, and Saving America (New Press, Fall 2019).

Merge Left builds on his previous book, Dog Whistle Politics: How Coded Racial Appeals Have Reinvented Racism and Wrecked the Middle Class (2014). That book anticipated the political tactics of Donald Trump by tracking the fifty-year history of politicians helping the new oligarchs through a strategy of racial divide-and-conquer.

Merge Left explains how the political exploitation of coded racism has evolved under Trump—and outlines an evidence-based approach on how to beat it. The evidence comes from the two-year race-class narrative research project involving focus groups and national polling. The main takeaway from the extensive research is that naming racism as a weapon of the rich and calling for coming together across racial lines proved to be the most effective way to defang the Right’s racial fear narratives and to build broad cross-racial support for racial justice as well as for economic populism.

Ian holds an endowed chair as the Earl Warren Professor of Public Law at the University of California, Berkeley, where he teaches in the areas of race and constitutional law.

Interview Highlights:

  • How Ian first got interested in the work he is doing today

  • The work of the Race-Class Project and how it identified a winning message

  • Why naming racism as a weapon of the rich and calling for cross-racial solidarity builds unity across the base and enlists the broad middle in supporting progressive dreams

  • What folks can do now to engage with this exciting new information

Help these ideas reach more eyes & ears:

  1. SHARE: Facebook | Twitter | LinkedIn | Pinterest | Etc.

  2. RATE & SUBSCRIBE: iTunes | Overcast | Stitcher | Spotify | Etc.

LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Doria Robinson & Princess Robinson: BIPOC Community Wealth Building at Cooperation Richmond

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Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

SUBSCRIBE & RATE us on iTunes, Spotify, Pandora, YouTube, or anywhere you find podcasts!

Growing up with a mother who was an illegal resident from Samoa, a single parent of 4 children with no educational background, Princess Robinson was raised in a low income community in Richmond CA with little resources and an unstable home.

Now herself a mother, wife, Richmond resident, and community advocate, Princess Robinson has worked with Urban Tilth, as an environmental steward, restoring creek ecosystems and providing fresh locally grown produce in food deserts throughout Richmond.

After years of community service, neighborhood meetings, community boards, and serving in many initiatives working toward a Just Transition economy throughout her community (such as beautification projects, alternative housing solutions, and implementing sustainable practices through climate justice systems), as a returning college student, Princess graduated 2019 with 3 AA degrees in business, sociology, and liberal arts.

Currently, she serves as a Project Manager for Cooperation Richmond where she supports her community members develop and launch worker-owned cooperative businesses in their community.

Doria Robinson is a 3rd generation resident of Richmond, California and the Executive Director of Urban Tilth. She is also a cofounder of Cooperation Richmond, a Richmond-based, resident-led worker-owned cooperative developer and small loan fund that builds community controlled wealth through worker-owned and community-owned cooperative businesses and enterprises by and for low-income communities and communities of color in Richmond whose wealth has been extracted.

Doria is also a dedicated Food Sovereignty, Climate Justice and Just Transition Activist, as well as the co-convener of US Food Sovereignty Alliance Western Region and an active member of the Climate Justice Alliance and Richmond Our Power Coalition. Doria currently lives in the neighborhood where she grew up in Richmond with her wonderful 18-year-old twins.

Interview Highlights:

  • The genesis of Cooperation Richmond, from Urban Tilth to leveraging values-aligned enterprise through cooperative development that supports and really meets people where they’re at

  • Some background on the Seed Commons, spawned by The Working World, and it’s relationship with Cooperation Richmond

  • An overview of the racialized and economic history of Richmond California – from the impact of wartime industries to Chevron and the significance of these community efforts in that context

  • A call for listeners to create local loan funds or investment clubs that advance Cooperation Richmond’s model in your local community

Resources:

Urban Tilth

The Working World

Rich City Rides

Star Wyngz

Princess Robinson’s work w/ Wildcat Creek

Richmond Progressive Alliance

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Makani Themba: “Curing” What Truly Ails Us: Movement Strategy in the Time of Coronavirus

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Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Makani Themba is Chief Strategist at Higher Ground Change Strategies based in Jackson, Mississippi. A social justice innovator and pioneer in the field of change communications and narrative strategy, she has spent more than 20 years supporting organizations, coalitions and philanthropic institutions in developing high impact change initiatives.  Higher Ground Change Strategies provides her the opportunity to bring her strong sense of history, social justice and organizing knowledge, and deft movement facilitation skills  in support of change makers seeking to take their work to the next level.  Higher Ground helps partners integrate authentic engagement, systems analysis, change communications and more for powerful, vision-based change.

Previously, Makani served as the founder and executive director of The Praxis Project, a nonprofit organization helping communities use media and policy advocacy to advance health justice.  Under her leadership, The Praxis Project raised more than $20 million for advocacy organizations working in communities of color and provided training and technical assistance to hundreds of organizations and public agencies nationwide.  These initiatives include Communities Creating Healthy Environments (C-CHE), an initiative of the Robert Wood Johnson Foundation to support policy advocacy to advance healthy food outlets and safe places to play in communities of color and Building Capacity Building Power, a partnership with Ford Foundation to support grassroots civic engagement and Policy Advocacy on Tobacco and Health (PATH)

Makani is a highly sought-after public speaker, capacity builder, and trusted facilitator.  Her publications have helped set the standard for policy advocacy work and contributed significantly to the field of public health’s current emphasis on media and policy advocacy to address root causes of health problems.  

Makani has published numerous articles and case studies on race, class, media, policy advocacy and public health. She is co-author of Media Advocacy and Public Health: Power for Prevention, a contributor to the volumes We the Media, State of the Race: Creating Our 21st Century, along with many other edited book projects. Makani was chosen as one of “Ten Black Thinkers” asked to comment on Black conditions as part of the NAACP Crisis magazine’s 60th anniversary commemoration of the landmark article What the Negro Wants.  She is author of Making Policy, Making Change, and she has also co-authored with Hunter Cutting Talking the Walk: Communications Guide for Racial Justice and Fair Game: A Strategy Guide for Racial Justice Communications in the Obama Era (under The Praxis Project).

Interview Highlights:

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

Kevin Bayuk, Co-founder and Partner at LIFT Economy, works at the intersection of ecology and economy where permaculture design meets next economy organizations intent on meeting human needs while enhancing the conditions conducive to all life. He is the Senior Financial Fellow at Project Drawdown and a founding partner of the Urban Permaculture Institute.  You can follow Kevin on Twitter @kevinbayuk or email him kevin@lifteconomy.com.

Jessica Norwood: The Power of Repair

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Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Jessica Norwood is founder of the Runway Project. She is also the executive director of the Emerging ChangeMakers Network, an organization dedicated to working with inspiring leaders and innovative ideas that end economic inequality. As a leading social entrepreneur in her region, she supports strengthening social enterprise and social investing as a way to build community resilience. Jessica previously spent years in Washington, D.C., and elsewhere, as a political fundraiser and consultant, raising millions of dollars for various campaigns. Jessica is a past member of the board of directors for the Highlander Research and Education Center, a former Emerging Leaders Fellow at the Sanford School of Public Policy at Duke University, and the Political Power Fellow with the Hip Hop Archive at the Du Bois Institute at Harvard University.

Interview Highlights:

  • How Jessica first got interested in the type of work she is doing today

  • How The Runway Project is supporting Black entrepreneurs with non-extractive finance

  • Jessica’s Buddhist practice and how it influences her work

  • How she is feeling about the Democratic Primary process so far

  • The individuals and organizations she most admires



This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (http://www.lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for entrepreneurs and aspiring entrepreneurs who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective. 

Join the growing network of nearly 250+ alumni who have learned essential skills, increased their confidence in Next Economy business fundamentals, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Courses are offered twice per year. Learn more and/or register today at http://www.lifteconomy.com.mba.



If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listeners:

https://podcasts.apple.com/us/podcast/next-economy-now-business-as-a-force-for-good/id1074584017

For show notes and past guests, please visit www.lifteconomy.com/podcast

Sign up for our monthly newsletter to get tips, advice, and guidance on how you can help create the Next Economy: http://www.lifteconomy.com/newsletter

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Autumn Brown: The Solidarity Economy

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Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Autumn Brown is a mother, organizer, theologian, artist, and facilitator. She is a Worker-Owner with AORTA, the Anti-Oppression Resource & Training Alliance, and cohosts the podcast How to Survive the End of the World with her sister, adrienne maree brown. She serves on the Board of Directors of the Common Fire Foundation and Voices for Racial Justice. In addition to her work as a facilitator, political educator, and consultant, Autumn is a speculative and creative non-fiction writer. Her work has been published in the Procyon Science Fiction Anthology, Octavia’s Brood: Science Fiction Stories from Social Justice Movements, Pleasure Activism: The Politics of Feeling Good, and Revolutionary Mothering: Love on the Front Lines. She lives in Minnesota.

Interview Highlights:

  • How Autumn first got into the type of work she is doing today

  • Worker cooperatives and why Americans are so resistant to cooperation

  • How to practice inclusive decision-making with internal teams

  • Autumn’s work at the Anti-Oppression Resource and Training Alliance (AORTA)

  • The podcast “How to Survive the End of the World,” which Autumn co-hosts with her sister, adrienne marie brown.


This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (http://www.lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for entrepreneurs and aspiring entrepreneurs who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective. 

Join the growing network of nearly 250+ alumni who have learned essential skills, increased their confidence in Next Economy business fundamentals, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Courses are offered twice per year. Learn more and/or register today at http://www.lifteconomy.com.mba.



If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listeners:

https://podcasts.apple.com/us/podcast/next-economy-now-business-as-a-force-for-good/id1074584017

For show notes and past guests, please visit www.lifteconomy.com/podcast

Sign up for our monthly newsletter to get tips, advice, and guidance on how you can help create the Next Economy: http://www.lifteconomy.com/newsletter

Twitter: https://twitter.com/LIFT_Economy

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Edgar Villanueva: Wealth, Healing, and Dismantling White Supremacy

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Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Edgar Villanueva is a nationally-recognized expert on social justice philanthropy. Edgar currently serves as Chair of the Board of Directors of Native Americans in Philanthropy and is a Board Member of the Andrus Family Fund, a national foundation that works to improve outcomes for vulnerable youth.

Edgar is an instructor with The Grantmaking School at the Johnson Center at Grand Valley State University and currently serves as Vice President of Programs and Advocacy at the Schott Foundation for Public Education where he oversees grant investment and capacity building supports for education justice campaigns across the United States.

Edgar previously held leadership roles at Kate B. Reynolds Charitable Trust in North Carolina and at the Marguerite Casey Foundation in Seattle.

Edgar is the author of Decolonizing Wealth, which offers hopeful and compelling alternatives to the dynamics of colonization in the philanthropic and social finance sectors.

Edgar holds two degrees from the Gillings Global School of Public Health at The University of North Carolina Chapel Hill. Edgar is an enrolled member of the Lumbee Tribe of North Carolina and resides in Brooklyn, NY.

Interview Highlights:

  • How Edgar’s work is moving money into communities of color

  • What has surprised Edgar the most since his book was released in 2018

  • The dysfunctions and realities of philanthropy

  • How we can move the needle towards dismantling white supremacy

  • Edgar’s plans for the future (including creating a Decolonizing Wealth fund)


This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (http://www.lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for entrepreneurs and aspiring entrepreneurs who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective. 

Join the growing network of nearly 250+ alumni who have learned essential skills, increased their confidence in Next Economy business fundamentals, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Courses are offered twice per year. Learn more and/or register today at http://www.lifteconomy.com.mba.



If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listeners:

https://podcasts.apple.com/us/podcast/next-economy-now-business-as-a-force-for-good/id1074584017

For show notes and past guests, please visit www.lifteconomy.com/podcast

Sign up for our monthly newsletter to get tips, advice, and guidance on how you can help create the Next Economy: http://www.lifteconomy.com/newsletter

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Layla Saad: Me and White Supremacy

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Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Layla Saad is a globally respected writer, speaker and podcast host on the topics of race, identity, leadership, personal transformation and social change.

As an East African, Arab, British, Black, Muslim woman who was born and grew up in the West, and lives in Middle East, Layla has always sat at a unique intersection of identities from which she is able to draw rich and intriguing perspectives. Layla's work is driven by her powerful desire to 'become a good ancestor'; to live and work in ways that leave a legacy of healing and liberation for those who will come after she is gone.

Me and White Supremacy is Layla's first book. Initially offered for free following an Instagram challenge under the same name, the best-selling digital Me And White Supremacy Workbook was downloaded by close to ninety thousand people around the world in the space of six months, before becoming a traditionally published book. Layla's work has been brought into homes, educational institutions and workplaces around the world that are seeking to create personal and collective change.

Layla earned her Bachelor of Law degree from Lancaster University in the United Kingdom. She lives in Doha, Qatar with her husband, Sam, and two children, Maya and Mohamed. Find out more about Layla at www.laylafsaad.com.

Interview Highlights:

  • The backstory on Layla’s new book Me and White Supremacy

  • Layla’s defines some basic terms and understanding and describes her approach

  • How this challenging self reflective work is not a replacement for outward action

  • Prioritizing self care along with personal work

  • Rooting this work in person, on the ground, in community


This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (http://www.lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for entrepreneurs and aspiring entrepreneurs who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective. 

Join the growing network of nearly 250+ alumni who have learned essential skills, increased their confidence in Next Economy business fundamentals, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Courses are offered twice per year. Learn more and/or register today at http://www.lifteconomy.com.mba.



If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It really helps expose these ideas to new listeners:

https://podcasts.apple.com/us/podcast/next-economy-now-business-as-a-force-for-good/id1074584017

For show notes and past guests, please visit www.lifteconomy.com/podcast

Sign up for our monthly newsletter to get tips, advice, and guidance on how you can help create the Next Economy: http://www.lifteconomy.com/newsletter

Twitter: https://twitter.com/LIFT_Economy

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Facebook: https://www.facebook.com/LIFTEconomy/

YouTube: https://www.youtube.com/c/Lifteconomy

Tim Wise: The Pathology of White Privilege

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Tim Wise is among the most prominent anti-racist writers and educators in the United States. He has spent the past 25 years speaking to audiences in all 50 states, on over 1000 college and high school campuses, at hundreds of professional and academic conferences, and to community groups across the country. He is also the host of the new podcast, Speak Out with Tim Wise.

He has also lectured internationally, in Canada and Bermuda, and has trained corporate, government, entertainment, media, law enforcement, military, and medical industry professionals on methods for dismantling racism in their institutions. Tim has provided anti-racism training to educators and administrators nationwide.

Tim is the author of seven books, including his latest, Under the Affluence: Shaming the Poor, Praising the Rich and Sacrificing the Future of America (City Lights Books). Other books include Dear White America: Letter to a New Minority (City Lights Books); his highly acclaimed memoir, White Like Me: Reflections on Race from a Privileged Son (recently updated and re-released by Soft Skull Press); Affirmative Action: Racial Preference in Black and White; Speaking Treason Fluently: Anti-Racist Reflections From an Angry White Male; Between Barack and a Hard Place: Racism and White Denial in the Age of Obama; and Colorblind: The Rise of Post-Racial Politics and the Retreat from Racial Equity.

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Interview Highlights:

  • How Tim first got into the work he is doing today

  • Why white progressives can, and do, cause the most daily damage to people of color

  • How the unexamined values of individualism, meritocracy, objectivity, and conflict avoidance are part of the dominant culture and lead to oppressive outcomes for people of color

  • Why white people doing anti-racism work to “help” people of color is the wrong approach

  • What Tim is looking forward to in the future

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Kanyon CoyoteWoman Sayers-Roods: Decolonizing & Reindigenizing Our Relationships

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Kanyon Sayers-Roods is Costanoan Ohlone-Mutsun and Chumash; she also goes by her given Native name, “Coyote Woman”. She is proud of her heritage and her native name (though it comes with its own back story), and is very active in the Native Community. She is an Artist, Poet, Published Author, Activist, Student and Teacher. The daughter of Ann-Marie Sayers, she was raised in Indian Canyon, trust land of her family, which currently is one of the few spaces in Central California available for the Indigenous community for ceremony. Kanyon’s art has been featured at the De Young Museum, The Somarts Gallery, Gathering Tribes, Snag Magazine, and numerous Powwows and Indigenous Gatherings. She is a recent graduate of the Art Institute of California, Sunnyvale, obtaining her Associate and Bachelor of Science degrees in Web Design and Interactive Media. She is motivated to learn, teach, start conversations around decolonization and reinidgenization, permaculture and to continue doing what she loves, Art.

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Interview Highlights:

  • Kanyon CoyoteWoman speaks to her experience as an ancestor in training and as an indigenous entrepreneur

  • The importance of establishing authentic relationship through asking, listening, respecting, humility, & permission

  • Why we should be shifting policy to authentically understand & respect local indigenous cultures

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. 

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.

Nia Evans & Lucas Turner-Owens: The Boston Ujima Project

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Nia K. Evans is the Director of the Boston Ujima Project. Her educational background is in the areas of labor relations, education leadership, and policy. Her advocacy includes a focus on eliminating barriers between analysts and people with lived experiences as well as increasing acknowledgement of the value of diverse types of expertise in policy.

She is a co-creator of Frames Debate Project, a multimedia policy debate project that explores the intersection between drug policy, mental health services and incarceration in the state of Massachusetts.

Ms. Evans has a B.S. in Industrial and Labor Relations from Cornell University and a Master of Arts in Education Leadership, with a course of study in Leadership, Policy, and Politics from Teachers College at Columbia University. She also studied abroad at the University of New South Wales in Sydney, Australia, where she focused on International Labor Relations.


Lucas Turner-Owens serves as the Fund Manager for the Boston Ujima Project. As the Fund Manager, he is responsible for loan packaging, underwriting, and managing Ujima's portfolio of investments. In addition, Lucas also provides technical Assistance to entrepreneurs, connects them with business support organizations, and gives financial education to Ujima's investor base.

Prior to joining the Project, Lucas worked as an economic policy analyst for Operation HOPE, a nonprofit focused on consumer financial education. In this role, Lucas acted as an advisor to the CEO on government affairs and public policy with a focus on strategies designed to benefit underserved communities. After this time spent working in the economic policy space, Lucas worked as a loan officer for Cooperation DC, providing technical assistance and expansion loans from a network of impact investors to grow social enterprises and worker-owned co-operatives in Washington D.C. Following this Lucas joined Next Street Financial as a senior analyst in their Boston office. In this role, he applied his background in small business development and public policy to support clients making impact investments and strategic growth decisions.

Lucas was a founding member of Youth Against Mass Incarceration and has been active in local grassroots movements in Boston in partnership with groups such as Alternatives for Community and Environment and Reclaim Roxbury. Lucas holds a BA from Wesleyan University.

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Interview Highlights:

  • How Lucas and Nia first got into the type of work they are doing today

  • How the Boston Ujima Project is organizing neighbors, workers, business owners, and investors to create a new community controlled economy in Greater Boston.

  • The importance of centering working-class communities of color in the Boston Ujima Project’s work

  • Why the Ujima Project demonstrates new ways to invest, work, buy, own, and advocate.

  • Advice for other groups looking to start similar ecosystems in their own region

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.

Patagonia Case Study (2 of 4) – Culture

Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Vincent Stanley, co-author with Yvon Chouinard of "The Responsible Company", has been with Patagonia on and off since its beginning in 1973, for many of those years in key executive roles as head of sales or marketing. More informally, he is Patagonia’s long-time chief storyteller. Vincent helped develop the Footprint Chronicles, the company’s interactive website that outlines the social and environmental impact of its products; the Common Threads Partnership; and Patagonia Books. He currently serves as the company’s Director, Patagonia Philosophy, and is a visiting fellow at the Yale School of Management. He is also a poet whose work has appeared in Best American Poetry. He and his wife, the writer Nora Gallagher, live in Santa Barbara.

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Interview Highlights:

  • Maintaining consistent culture across geographies through values alignment and shared purpose & sense of agency in serving customers

  • Creating the conditions to allow people to show up as their full self and pursue the passions outside of work that enhance their value when present for Patagonia

  • Enacting purposeful business activism to influence the market, supply web, and policy in ways that are core to the mission and operations

  • Patagonia’s efforts and stance with regard to racial and gender equity, diversity, and inclusion


Other Episodes in this series:


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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. 

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.