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Traditionally, branding and sales systems refer to the processes and strategies implemented by businesses to enhance their brand image and drive sales. These systems encompass a range of activities aimed at creating a strong brand identity, promoting products or services, and ultimately generating revenue. However, what do branding and sales systems look like in the Next Economy?
In today's episode of the Next Economy MBA Series, we are joined by Jeanette Morelan, Marketing Lead at LIFT Economy, and Erin Axelrod, Partner / Worker Owner at LIFT Economy, to continue unpacking the intricacies of marketing in the Next Economy. In this episode, we discuss everything branding and sales systems; from the concept of brand community to raising capital in the Next Economy. Learn about building a community around a brand, developing a Next Economy sales strategy, aligning your brand with your core customers, how lead qualification works, disqualifying with passion, and much more.
Join us on this enlightening journey into the world of branding and sales systems as we uncover the secrets to building a brand and unlocking the full potential of your business. Tune in now to gain valuable insights and practical advice that can elevate your branding and sales efforts to new heights.
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Key Points From This Episode:
• Introductions and a brief recap of the previous episode. [0:00:00]
• Brand community: why it is essential and how to build them. [0:02:26]
• Organizations that have built successful brand communities. [0:10:55]
• Reframing sales through the lens of the Next Economy. [0:20:07]
• Examples of the processes of lead qualification and alignment. [0:31:51]
• Why sales is not a numbers game in the Next Economy. [0:39:23]
• Erin shares a sales success story for listeners. [0:40:38]
• We explore customer relationship management (CRM) systems. [0:43:17]
• Making the sales process fun and rewarding. [0:49:07]
• The project that Erin is most excited about right now. [0:50:46]
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Tweetables:
“Brand community is about a transformation of a relationship with your audience from just a one-way kind of talking at them, transactional, to engaging them as stakeholders in the design and/or governance of your enterprise.” — Erin Axelrod [0:03:16]
“We like to reframe, for Next Economy organizations, moving from the idea of trying to sell something to finding alignment with folks.” — Erin Axelrod [0:20:40]
“You are actually going to find better results in your sales strategy when you focus on the people that you have the most alignment with.” — Erin Axelrod [0:22:24]
“It is a lose-lose situation, race to the bottom, if everyone is just trying to compete on numbers alone” — Erin Axelrod [0:40:16]
“Your [customer management systems] do not have to be paid or fancy.” — Erin Axelrod [0:44:10]
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Links Mentioned in Today’s Episode:
Erin Axelrod on LinkedIn: https://www.linkedin.com/in/erinaxelrod/
Jeanette Morelan on LinkedIn: https://www.linkedin.com/in/jeanettemorelan/
Tanka: https://tankabar.com/
Tanka Fund: https://tankafund.org/
Zebras Unite: https://zebrasunite.coop/
HILO: https://www.hiloapp.com/
Seedles: https://growtherainbow.com/
MBA Series Ep. 21: Marketing | Approach & Messaging: https://www.lifteconomy.com/blog/mba21
The Next Economy MBA: Redesigning Business for the Benefit of All Life – https://www.powells.com/book/-9781523002573
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LIFT Economy Newsletter
Join 8,000+ subscribers and get our free 60-point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter
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Next Economy MBA
This episode is brought to you by the Next Economy MBA.
What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).
The Next Economy MBA is a nine-month online course for folks who want to learn key business fundamentals (e.g. vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.
Join the growing network of 350+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.
Learn more at https://lifteconomy.com/mba.
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Show Notes + Other Links
For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast.
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Music by Chris Zabriskie: https://chriszabriskie.com/