George Goehl: Building a Bigger "We"

Subscribe to Next Economy Now on Apple Podcasts, Spotify, Pandora, Google Podcasts, YouTube, or wherever you find podcasts.

Building powerful state-level organizations aligned around a long-term agenda for racial, economic, climate, and gender justice starts with one thing: individual communities. Identifying, recruiting, and developing skills that help others act and become leaders themselves builds a community’s ability to control the forces that affect it, and large-scale change is possible when organizing is coordinated across many communities at the same time.

George Goehl is a community organizer, activist, and the outgoing Executive Director of People’s Action, a national network of state and local grassroots power-building organizations united in their fight for justice. George is a leader in transforming the field of community organizing to increase relevance to emerging social movements, building electoral power in states, and winning structural change that shifts the balance of power to working class families. His efforts have helped to craft city, state, and federal campaigns on issues that range from outlawing predatory lending and advancing immigration reform to multiracial organizing in rural communities and defining co-governing.

In today’s episode, we discuss the power of some basic fundamental principles that inform George’s strategies to build a bigger ‘we’, including starting where people are at, learning to suspend judgement, and engaging those who don’t agree with you. Tuning in, you’ll learn how People’s Action seeks to create social cohesion between disparate groups, build trust in rural communities, and reconcile restrictive legislation with progressive ideals, plus so much more! We hope you’ll join us for this inspiring conversation.

---

Key Points From This Episode:

  • How George first learned to organize in a soup kitchen in Southern Indiana.

  • Some fundamentals that inform the strategies he employs to empower the working class.

  • The value of stepping out of your comfort zone and engaging those who disagree with you.

  • Opportunities for bridging and social cohesion between disparate groups.

  • The importance of being present to build trust and help people make meaning of changing sociopolitical conditions.

  • The key to building member-driven organizations versus staff-driven ones.

  • How People’s Action fosters pride without promoting ‘white pride’ in low income communities.

  • The process of “getting real” to reconcile restrictive legislation with progressive ideals.

  • What’s next for George as he steps down as Executive Director of People’s Action.

  • How you can help George build the next economy by coming along for the ride!

---

Tweetables:

“At the end of the day, the primary challenge is that both low income and working class people don’t have the power they need to move the ideas that they have about what would make their lives better.” — @GeorgeGoehl

“Learning to start where the other person is at, to understand the human needs behind whatever the other person is experiencing or feeling can transform all the relationships in your life; it just happens to be really powerful for organizing.” — @GeorgeGoehl

“Every time we’re not present to help [people] make meaning, somebody else is. We’ve already retreated from so many parts of the country and have forfeited hearts and minds to some very hateful forces.” — @GeorgeGoehl

“[We have to] understand the conditions that we’re operating in, really understand America, and figure out what shifts we have to make to be able to build a big enough, sustainable majority to move ideas into reality [and] protect them.” — @GeorgeGoehl

“For us to become [an] America that has reckoned with our contradictions and repaired the harms, we need majorities. This can’t be a project only some of us are in.” — @GeorgeGoehl

---

Links Mentioned in Today’s Episode:

People’s Action — https://peoplesaction.org/

People’s Action Institute — https://peoplesaction.org/institute/

George Goehl on LinkedIn — https://www.linkedin.com/in/george-goehl-18a02a9/

George Goehl on Twitter — https://twitter.com/georgegoehl

To See Each Other Podcast — https://peoplesaction.org/to-see-each-other/

The Next Move Podcast — https://peoplesaction.org/nextmove/

The Fundamentals of Organizing — https://georgegoehl.substack.com/

---

LIFT Economy Newsletter

Join 7000+ subscribers and get our free 60 point business design checklist—plus monthly tips, advice, and resources to help you build the Next Economy: https://lifteconomy.com/newsletter

---

Next Economy MBA

This episode is brought to you by the Next Economy MBA.

What would a business education look like if it was completely redesigned for the benefit of all life? This is why the team at LIFT Economy created the Next Economy MBA (https://lifteconomy.com/mba).

The Next Economy MBA is a nine month online course for folks who want to learn key business fundamentals (e.g., vision, culture, strategy, and operations) from an equitable, inclusive, and regenerative perspective.

Join the growing network of 300+ alumni who have been exposed to new solutions, learned essential business skills, and joined a lifelong peer group that is catalyzing a global shift towards an economy that works for all life.

Learn more at https://lifteconomy.com/mba.

---

Show Notes + Other Links

For detailed show notes and interviews with past guests, please visit https://lifteconomy.com/podcast

If you enjoy the podcast, please consider leaving a short review on Apple Podcasts by visiting: https://bit.ly/nexteconomynow

Twitter: https://twitter.com/LIFTEconomy
Instagram: https://instagram.com/lifteconomy/
Facebook: https://facebook.com/LIFTEconomy/
YouTube: https://youtube.com/c/Lifteconomy
Music by Chris Zabriskie: https://chriszabriskie.com/