Frederic Laloux: Shifting the Cultural Norm to Climate Action

 Photo Credit: Freunde von Freunden - Robert Rieger

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Shifting the cultural norm and making climate action a reality is vital, as it enables an urgent response to the climate crisis, drives behavior change, mobilizes collective action, influences policy and decision-making, fosters sustainable habits, and inspires future generations to prioritize sustainability. It is a critical step in creating a more sustainable and resilient world.

Frederic Laloux is a renowned author, speaker, and organizational transformation expert who has made significant contributions to the field of management and leadership. He is best known for his groundbreaking book Reinventing Organizations, which provides readers with a revolutionary concept that challenges conventional management paradigms. More recently, his work focuses on combating climate change and motivating people to take action. He achieves this through the non-profit organization The Week, which provides a transformative path from awareness to action through a compelling three-part documentary, fostering emotional resonance and community engagement for impactful change.

In our conversation, Frederic shares his journey into climate activism and how it developed his individual interest into a whole movement. We discuss the essential work The Week is doing, what sets the organization apart from the rest, and why it needs to be a group experience. We explore surprising insights gained along Frederic's activism journey and his approach to engaging climate skeptics. We also delve into the fundamental principles of activism, using love and compassion to call people to action, reasons behind the overall approach, and much more. Tune in and discover the tools to help you be on the right side of history with Frederic Laloux.

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Key Points From This Episode:

•   Background about Frederic and his path toward climate activism. [0:01:41]

•   How his interest in the climate crisis developed into forming The Week. [0:05:45]

•   Fundamental principles of The Week and the work the organization does. [0:09:44]

•   The target audience of The Week, and why it needs to be a group experience. [0:13:18]

•   The biggest surprise for Frederic during his climate activism journey. [0:19:05]

•   His approach to working with climate skeptics. [0:21:48]

•   Tracking the organization’s efforts and how it is reaching more people. [0:25:00]

•   Reasons behind the format for the program and what makes The Week special. [0:31:50]

•   The framework of compassion and love in his approach. [0:33:18]

•   Find out how listeners can help Frederic build the next economy. [0:37:57]

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Tweetables:

“Whatever topic you are interested in, it intersects what is happening with the climate and the environment.” — @fred_laloux [0:05:10]

“For some people. [The Week] is defiantly going to be a peak experience, and they might not immediately take up action, and for other people, we know that they immediately do.” — @fred_laloux [0:27:00]

“One of the things that we hope for, and that we hear, is that the conversations actually bridge some divides.” — @fred_laloux [0:29:48]

“Watching [The Week] on your own is not nearly as powerful as if you watched it in a group.” — @fred_laloux [0:32:44] 

“From a strategic perspective, I just do not believe that shaming ever works.” — @fred_laloux [0:33:52]

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Links Mentioned in Today’s Episode:

Frederic Laloux: https://www.reinventingorganizations.com/

Frederic Laloux on LinkedIn: https://www.linkedin.com/in/frederic-laloux-108174/

Frederic Laloux on Twitter: https://twitter.com/fred_laloux

Reinventing Organizations: https://bookshop.org/p/books/reinventing-organizations/

The Week: https://www.theweek.ooo/

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