Claudia Arroyo: Advancing Latina Economic Empowerment for the Benefit of All

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Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good. 

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Claudia joined Prospera in August 2014 as a consultant, providing outreach, recruitment, and training services, and in January 2015 she joined the staff as the Training and Capacity Building Director. She has been a key member of the Program Team, designing all of Prospera’s new programs.

Claudia brings her passion for social justice and equality to her role. She has been an active leader in immigrant rights, gender and violence prevention, gay and queer rights, and health promotion for underserved communities for more than 15 years.

Using Popular Education, video editing, and culture, she has served the community by creating plays to denounce and prevent social and health problems. In 2010 she founded the Latino Coalition against domestic and gender violence, La Red Latina that brought together more than 35 organizations that serve, protect and empower Latina women in the Bay Area.

Claudia is also an entrepreneur and is the founder of a new cooperative business in the Laurel District of Oakland. As an immigrant woman, Claudia has experienced the challenges that are implied in coming to a new country. With a BA in Communications from el Tecnológico de Monterrey in Mexico, one of the most prestigious universities in Latin America, she worked for almost 10 years in the food industry as a waitress.

She recognizes that the immigrant community has a lot of challenges to face but at the same time, she also highlights its strength, power, wisdom, spirit and honesty! Hence, becoming a community worker has not been a choice but a need to demand equality and dignity in oppressed communities.

Interview Highlights:

  • How Claudia first got interested in the work she is doing today

  • How Prospera was started, and how it helps Latina entrepreneurs

  • Why cooperatives are central to economic empowerment

  • Challenges and opportunities for the Latinx community during COVID-19

  • How listeners can support Prospera and the  Latina Entrepreneur Resiliency Fund

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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.

Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). You can follow Ryan on Twitter @honeymanconsult or email him ryan@lifteconomy.com.