Next Economy Now highlights the leaders who are taking a regenerative, bio-regional, equitable, transparent, and whole-systems approach to using business as a force for good.
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Amelia Baxter believes that the 21st century built environment is filled with opportunities for trees. Baxter co-founded WholeTrees in 2007 to develop and sell products and technologies that would scale the use of waste-trees in commercial construction, increasing forest revenues, and offering green construction markets a new material for the 21st century. Amelia has led project teams in over $2M in USDA research grants working toward the commercialization of the tree's natural engineering. By raising equity investment for her company, attracting national executive talent, and pinpointing nascent urban markets for trees as structure, Baxter has participated in the growth of a truly conscious and regenerative company.
Interview Highlights:
How WholeTrees provides an ecological, economic, social, and aesthetic benefit
Coming from a place of heart as well as a place of necessity to attract great staff and business culture
How the character and inner work of company leaders ripples throughout the entire organization
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LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.
Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her erin@lifteconomy.com.