New Dates! Secrets of B Corp Consulting (4 Part Webinar Series)

Overview:

People often ask "how do I become a B Corp consultant?" Ryan Honeyman (LIFT Economy) and Matt Mayer (Conscious Brands) have teamed up on this four part webinar series to provide a succinct, step-by-step overview of the tools, resources, and best practices ideas we have learned about B Corp consulting. Some of the benefits of participating in this series include:

  • World-Class Expertise: Learn from two of the world’s top experts on B Corporations
  • Individual Assistance: In addition to four 90 minute group sessions, each participant will receive a 60 minute coaching call.
  • Exclusivity: A maximum of 8 participants will be allowed to attend this course in order to keep the group small, nimble, and targeted.
  • Shared Accountability: Learn as a cohort, with shared accountability and goals
  • Evergreen Content: Participants will get a recording of all four 90 minute webinars in case you need to miss a session (or want to watch a session again).
  • Ongoing Access: After the course is finished, participants will also have ongoing access to the private discussion forum to ask questions and seek advice

Press:

Interested in reading about our course? Julie Fahnstock, Founder at B Storytelling and graduate of our second cohort, wrote the following articles about her experiences as a participant in The Secrets of B Corp Consulting:

Logistics:

This course consists of four 90 minute webinars plus a private 60 minute coaching call with either Matt or Ryan. The webinars are scheduled for the following dates:

  • Week 1: Tuesday, March 29 from 12pm-1:30pm (Pacific)
  • Week 3: Tuesday, April 5 from 12pm-1:30pm (Pacific)
  • Week 4: Tuesday, April 12 from 12pm-1:30pm (Pacific)
  • Week 5: Tuesday, April 19 from 12pm-1:30pm (Pacific)

Skills You Will Learn:

After the course is over, you will be able to:

  • Inspire prospects by communicating the value of joining a global movement to redefine success in business
  • Confidently respond to both high-level and detailed questions about the B Impact Assessment
  • Pitch, propose, and deliver a B Corp consulting contract worth thousands of dollars
  • Build your thought leadership by publishing and speaking about B Corps
  • Network and engage with the existing B Corp community
  • Use the B Impact Assessment as a lens to identify other client needs (e.g., helping motivate and engage employees, helping clients create their mission, vision, and core values)

Instructors:

Ryan Honeyman is a Partner / Worker Owner at LIFT Economy, 2014 B Corp MVP, and author of "The B Corp Handbook: How to Use Business as a Force for Good" (Berrett-Koehler Publishers). Ryan’s clients include B Corps like Ben & Jerry’s, King Arthur Flour, Method, Plum Organics, Klean Kanteen, and Nutiva.

Matt Mayer is Sustainability Sherpa at Conscious Brands. Matt is a strong believer that business can be a force for good only if success can be redefined to include measurable returns for all stakeholders, rather than simply enriching shareholders. Matt has helped many prominent B Corps in Canada both achieve certification and strategically use their certification to grow their business while becoming a better company. Matt has spoken on B Corp on many occasions including at conferences, MBA classrooms, facilitating B Corp bootcamps, leading BCorp networking groups and more. Matt has a Masters of Science degree in Strategic Leadership towards Sustainability and his Bachelor of Commerce degree in General Management.

Testimonials:

"Ryan has been a valuable and effective consultant for Ben & Jerry's in helping us to benchmark key aspects of our supply chain. Ryan is great to work with; he is personable, professional, and responsive. We look forward to continuing our work with Ryan in the future--not only because he provides value in the space of "measuring what matters," but because Ryan's work supports the growing movement of businesses that are aspiring to be better for the world." - Cheryl Pinto, Ben & Jerry's

"Ryan’s guidance through B Corp certification was incredibly worthwhile and valuable. Going through the B Corp certification process helped us identify gaps in items like our employee handbook, our local community engagement efforts, and how we communicate our environmental programs to our stakeholders. We are now the first B Corp-certified olive oil company in the United States, and the first B Corp-certified wine business in California. I highly recommend using his services." - Samantha Dorsey, McEvoy Ranch

"Conscious Brands assisted with Genuine Health’s B Corp certification, making it a pleasurable and quick process. From their excellent kick-off meeting and planning tools to the weekly check-in calls, Conscious Brands was clear, helpful, supportive and great to work with. Their quick turnaround, willingness to go the extra mile, enthusiasm and expertise was very much appreciated and made the hard work a lot of fun. In fact Conscious Brands was so helpful that Genuine Health was one of the fastest B Corp certifications to date! Thank you Conscious Brands for being truly conscious of what matters most, both in the universe and in business.” - Tara Stubensey, Genuine Health

"In working with Conscious Brands on our B Corp certification we were not only provided with attentive and genuine service, but truly felt as if we had a partner through the entire process. They are outstanding communicators that worked diligently with us to ensure we understood every step of the process. Their energy, organization and sincere commitment to sustainable business practices helped motivate and guide us along as we worked together to achieve our goal. So impressed by that to this day we continue to work together on various initiatives - these guys really are the very best at what they do.” - Shaun Daniels, Nature's Fare Markets

Only a few spots left for this course--sign up today! 

Questions? Email ryan@lifteconomy.com

Women Raising the Right Money from the Right Investors (Ongoing)

Overview:

Women Raising the Right Money from the Right Investors is a 6-month online group program designed to leap frog your capital raising efforts so you can get the resources you need to run and grow your business on your own terms. This is an ongoing program--you can join at any time.

Instructor:

Jenny Kassan, attorney and capital raising coach, has helped her mission-driven clients in diverse industries and geographies to raise several hundred thousand to multiple millions using creative and less well-known tools and strategies that allow them to stay true to their goals and mission. LIFT Economy coaches provide a Get Ready to Raise Kickstart Program.

Testimonials:

“Jenny is deeply knowledgeable about a topic most of us are not! Jenny walks you through the steps necessary for finding investors so that when you approach an investor, you feel that you’re on solid ground.” - Ann Kramer, Good4U, Inc.

“Jenny brings a wealth of experience and a fantastic, healthy perspective to fundraising that turns it from a chore into empowerment!” - Colleen Kavanaugh, Zego Snacks

“Jenny gave me the tools I needed to offer an investment opportunity to supportive investors.  My team and I are well on our way to achieving our goal of raising $500,000.  We’re offering equity but we are not giving up any control.  We’ve had a remarkable response and we couldn’t have done it without Jenny’s teaching and support.” - Kristen Barker, Our Harvest

“Jenny’s program has allowed me to grow personally and to get really clear about what we want to do. I’m much stronger in communicating who we are. That is just as valuable if not more than having the dollars in our bank account.” - Lynn Johnson, Go Girls! Camp

Kenyatta Brame: Cascade Engineering's Innovative Hiring Practices

Kenyatta Brame, Executive Vice President and Chief Administrative Officer at Cascade Engineering, talks about B Corps, “welfare to career” hiring programs, and the value of removing the criminal history checkbox from the initial applicant screening process.

To listen, please click the image above. 

You can also listen/subscribe to Next Economy Now on your favorite podcasting platform, including: iTunesSoundCloudStitcher, and TuneIn.

 

Reinventing Organizations: How to Implement "Teal" Management Practices for Consultants (4 Part Webinar Series)

Overview:

This training is for consultants (either aspiring consultants or those who have an existing practice) who would like to help their clients upgrade their internal management practices to become more “Teal” or “next stage.”

The concept of “going Teal” was popularized by Frederic Laloux in his book Reinventing Organizations. For those unfamiliar, Laloux spent several years researching the structures, practices, processes, and cultures of 12 companies (including Patagonia, Morning Star, Sounds True, Buurtzorg, and Sun Hydraulics) that he identified as operating at the next stage of human consciousness. Each has made three major breakthroughs:

  • Self Management: These companies are like living organisms that operate effectively, even at a large scale, with a system based on peer relationships, without the need for either hierarchy or consensus. For example, Morning Star—a 2,400-person company that produces more than 40 percent of the tomato paste and diced tomatoes consumed in the United States—operates entirely on self-management principles.

  • Wholeness: These organizations invite their employees to bring their whole selves to work every day (instead of a narrow “professional” self). Many Teal organizations, for example, devote regular time to addressing conflicts; avoid the use of job titles and descriptions (to allow the individual to shape their own role); and enumerate core values with explicit behaviors, habits, and norms.

  • Evolutionary Purpose: Teal organizations have their own life and sense of direction. Instead of trying to predict and control the future, they invite members to sense and respond to the shape and larger purpose of the organization. A New Year’s ritual for the company Sounds True includes employees sitting in silence and opening their mind to what the organization wants from them for the coming year. Anyone can share with the group what they have heard.

These interlocking sets of practices, Laloux suggests, constitute an emerging, coherent organizational model—the blueprint of the future of organizations.

 

Benefits:

Some of the benefits of participating in this course include:

  • Proven Expertise: Learn from two experts who have helped implement Teal business practices at a wide variety of organizations. For example, please see Ryan Honeyman’s article in the Stanford Social Innovation Review for more information about the application of Teal ideas to the real world.

  • Individual Assistance: In addition to four 90 minute group sessions, each participant will receive a 60 minute coaching call.

  • Exclusivity: A maximum of 8 participants will be allowed to attend this course in order to keep the group small, nimble, and targeted.

  • Shared Accountability: Learn as a cohort, with shared accountability and goals

  • Evergreen Content: Participants will get a recording of all four 90 minute webinars in case you need to miss a session (or want to watch a session again).

 

Logistics:

This course consists of four 90 minute webinars plus a private 60 minute coaching call with either Shawn or Ryan. The webinars are scheduled for the following dates:

  • Week 1: Tuesday, June 21 from 10am-11:30am (Pacific)

  • Week 2: Tuesday, June 28 from 10am-11:30am (Pacific)

  • Week 3: Tuesday, July 5 from 10am-11:30am (Pacific)

  • Week 4: Tuesday, July 12 from 10am-11:30am (Pacific)

 

Skills You Will Learn:

After the course is over, you will be able to:

  • Use Teal as a lens to identify other client needs (e.g., helping motivate and engage employees, helping clients create their mission, vision, and core values)

  • Inspire prospects by communicating the value of joining a global movement to redefine success in business

  • Increase confidence in responding to both high-level and detailed questions about implementing Teal business practices

  • How to design and propose a Teal consulting contract

  • Build your thought leadership by publishing and speaking about next stage organizations

  • Network and engage with the existing Teal business community

 

Instructors:

Ryan Honeyman is a Partner / Worker Owner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). Ryan helps companies adopt next stage management practices, such as creating self-organizing teams, increasing financial transparency, creating a thriving employee culture, and helping construct a long-term vision tied to specific social and environmental outcomes. Ryan has written articles for the Stanford Social Innovation Review, Fast Company, Entrepreneur, Huffington Post, and Utne Reader. His clients include Ben & Jerry’s, King Arthur Flour, Method, Plum Organics, Klean Kanteen, and Nutiva.

Shawn Berry is an organizational strategist inspired to harness the power of business to create resilient local economies as patterns to be documented, open sourced, scaled globally and adapted regionally. Shawn left an early career path in nuclear physics research to found the Woodshanti Cooperative (1997-2011), a custom cabinet and furniture shop in San Francisco that set the standard for ethical craftsmanship in the green building movement. This hands on experience as an entrepreneur combined with community organizing and systems theory to craft the vision for LIFT Economy to model an economy that works for all life. 


Testimonials:

“LIFT has given us many helpful and objective insights into the intangible aspects of our company that we hold dear—culture, values, people, and transparency. LIFT’s work will help us continue to make Plum a great place to work.” — Neil Grimmer, CEO at Plum Organics

“LIFT has been a tremendous ally in helping us to maximize our future impact. Their thought leadership and guidance has been invaluable.” — Aseem Das, Founder & CEO at World Centric

“At CoLab we believe great results are born from collaborations between value-aligned partners. Our coaching work with LIFT has helped CoLab to both dramatically elevate our bottom line numbers as well as to ignite our passion to serve the world through our technology work. Thank you LIFT!” — Rylan Peery, Co-Founder at CoLab Cooperative

“Hiring LIFT was a fantastic business decision. We have increased our social and environmental performance, identified exciting new projects to pursue, and I have more time to spend with my family.” — Zach Berke, Founder & CEO, Exygy

“Running a small business is hard enough, and for us with our ethics of earth care and people care the bar is even higher. Not sure how we would do it without the trusted, values aligned guidance from LIFT to give us the high level perspective we need to plan for our future growth.” — Erik Ohlsen, Founder & Owner at Permaculture Artisans

 

Questions about the course? Please email ryan@lifteconomy.com.

Tiffany Jana: Building Authentic Relationships Across Differences

Tiffany Jana, CEO of TMI Consulting, discusses how to identify and overcome your unconscious biases, how to influence personal growth in others, and how businesses can navigate the thorny issues of race, politics, sexual-orientation, religion, money, and socioeconomic class with integrity and authenticity.

To listen, please click the image above. 

You can also listen/subscribe to Next Economy Now on your favorite podcasting platform, including: iTunesSoundCloudStitcher, and TuneIn.

Adam Lowry: Can You Change the World by Breakfast?

Adam Lowry, Cofounder of Method and Ripple Foods, discusses how his new non-dairy milk product is made from split yellow peas, how to build a thriving employee culture, and how even the smallest actions (like what you eat for breakfast) can have far reaching impacts.

To listen, please click the image above. 

You can also listen/subscribe to Next Economy Now on your favorite podcasting platform, including: iTunesSoundCloudStitcher, and TuneIn.

 

Cathy Clark: Lessons in Leadership and Strategy for Collaborative Capitalism

Cathy Clark, Head of the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University, discusses best practices from some of the world's most successful impact investors, across asset classes, geographies and areas of impact. She also describes a number of tools that are available to those who are eager to engage in the new era of Collaborative Capitalism.

To listen, please click the image above. 

You can also listen/subscribe to Next Economy Now on your favorite podcasting platform, including: iTunesSoundCloudStitcher, and TuneIn.

 

Susie Jaramillo: Igniting Creativity in Kids Through Storytelling and the Power of Play

Ryan Honeyman, Partner at LIFT Economy, and Susie Jaramillo, Founder of Canticos, discuss the launch of "Little Chickies / Los Pollitos," the importance of bilingual/multilingual learning, and how to ignite creative thinking in kids through storytelling and the power of play.

To listen, please click the image above. 

You can also listen/subscribe to Next Economy Now on your favorite podcasting platform, including: iTunesSoundCloudStitcher, and TuneIn.

How to Become a Next Economy Consultant

Have you ever thought about consulting for companies that are mission-driven, socially and environmentally responsible, and working to grow the “Next Economy”? It’s suddenly possible for consultants to make money and a difference--primarily because there is a rapidly expanding movement of companies who are dedicated to using the power of business as a force for good.

In this article, I’ll describe what the “Next Economy” is, why it is important, and how you can get more involved in this global movement.

 

What is the “Next Economy”?

Loosely defined, the Next Economy is a collection of organizations and individuals whose goal is to 1) provide essential goods and services that meet the needs of society and 2) benefit all life.

For example,  here is a subjective set of criteria that we use to find examples of “Next Economy” enterprises:

  1. Need-oriented - goods/services that meet human needs first (i.e., food and shelter before jewelry and entertainment)

  2. Accessible  - affordable, or available to as many as possible

  3. Transparent - clear about supply chain, practices, finances, benefits, cost (e.g., true cost accounting)

  4. Equitable/democratic culture/workplace - could be coops; employees involved in some practice of self-determination

  5. Surplus reinvestment - profits are shared or redistributed

  6. Support of local alternative economy ecosystem (local supply chain)

  7. Zero waste

  8. Ecosystem integration  - whole systems thinking (e.g., stormwater investment, habitat for owls, etc.)

  9. Whole system finances (how they bank, where they received growth capital if any, do they support alternative currencies)

  10. Living wage, Culture (balance, benefits)

  11. Open Source / Growth by Replication

  12. Education embedded into product service  - put yourself out of business

The good news is that the Next Economy is not future science fiction. We interact with these types of companies on a regular basis. This movement is alive and well and is growing at a rapid pace.

 

What’s the existing / addressable market?

B Corps, Social Enterprises, LOHAS, Non-profits, and also larger traditional companies like Unilever realize there is a better way to do business that creates mutual benefit for all stakeholders. We have found that these companies need the support of vision and values aligned skilled professionals.

Furthermore, as an independent consultant, you can see the patterns of challenge and success across various companies, markets and industries and provide highly valuable insight to empower their growth and development. There is an opportunity now to position yourself as a leader and steward of this movement as we transition from the innovator phase to the early adopter and early majority phases that will be coming soon.

 

Why work as a Next Economy consultant?

This is the future of business. As we mentioned before, there is a wave of dedicated entrepreneurs whose goal is to simultaneously reinvent commerce, provide goods and services, and benefit society and the environment.

These entrepreneurs, while full of passion and urgency, do not often have experience operating or growing a business and often work too many hours, tend to burn out and limit their efficacy through their ignorance of capital, financing, business systems, organizational best practices, self-care practices and effective communication skills.

This is why we need skilled professionals who are proficient in one or more areas of entrepreneurship to help guide the development of these organizations.

 

How does this differ from a “regular economy” consultant? (e.g., McKinsey?)

While Next Economy consultants use some of the basic business skills of more traditional consulting agencies (e.g., strategic planning, budgeting, assigning clear roles & responsibilities, etc.), they do so in a context of alignment with the vision and values of the Next Economy.

These consultants use the tasks of organizing and growing the business to also cultivate individual and collective growth and development. We cultivate wholeness. Our companies love what they do and who they do it with and that creates a virtuous cycle that uplifts everyone in contact.

 

What are the knowledge and skills that a Next Economy consultant should learn?

We have carefully analyzed our experience over the past 5 years (working with 100+ companies in this sector) to find the trends, patterns, and needs of these companies. We have identified four key areas that are most critical to the future growth and development of any organization, regardless of the product, service, industry or market. We call this our business design methodology:

  • Vision: Without a clearly defined and articulated vision, it is very difficult to make sure everyone is working towards the same goal. Having a shared vision (and shared core values) allows decentralized decision making--a critical component of Next Economy organizations.

  • Culture: The culture of the organization is shaped by an accumulated set of beliefs, habits, and behaviors of employees as they work towards the vision. It is the quality of interaction and will make or break the success of the organization. Like the vision, it needs to be clearly articulated and carefully stewarded.

  • Strategy: Once the vision and culture have been determined, it is important to then start iterating on the best strategies to help a company achieve that vision. This area comprises strategic marketing, sales and partnerships. It also includes governance and planning.

  • Operations: It is important to operationalize the strategies defined by the organization so that they can be continually repeated and refined (especially for the organization to be able to scale). The focus in this area is on the structure, rhythms and systems design of the organization. This includes projections, tracking and reporting, and policy and procedures.

 

How do Next Economy consultants make money?

As a consultant your basic business model is charging a fee for services rendered. This will require skill and experience in assessing needs and creating value for your client companies. Also, maybe more importantly, it will require advanced skills in relationship and rapport building, communication and emotional maturity.

In terms of how to bill for your services, we recommend billing according to value created, not hours worked. One unique approach we use at LIFT is inviting our clients to adjust our invoices (down or up) to reflect the value they feel they have received.

This accomplishes several important things. As a consultant committed to growing the Next Economy, it would be antithetical to withdraw resources from values aligned companies without providing commensurate value. This will also prevent you from proposing to work on projects you are not genuinely enthusiastic about. It puts the relationship as the primary objective and makes sales conversations much easier and low-risk (as the risk of providing value is up to the consultant every month). We have billed this way exclusively for the last four years. We have seen that this practice results in long term engagements with high degrees of trust and mutual benefit.

 

What resources are available for this?

We have created a training series for values-aligned consultants (or aspiring consultants) who wish to learn more about Next Economy consulting. See more information on this event page: http://liftimpactconsulting.eventbrite.com