Eric Dayton & Adam Fetcher: Askov Finlayson’s Mission to “Keep the North Cold” [Ep. 116]

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Askov Finlayson was founded in 2011 as a men’s clothing shop in Minneapolis, MN. It began as a place for owners and brothers Andrew Dayton and Eric Dayton to feature brands they admired that weren’t available in Minneapolis at the time. Askov Finlayson has since been recognized by Esquire and GQ as one of the ten best men’s stores in America. In 2013, we began making products under our own name. We’re inspired by Minnesota’s traditions of exploration and year-round enjoyment of the outdoors, as well as the thriving design community in Minneapolis. It’s the combination of perseverance and creativity that we consider to be among the finest characteristics of America’s North.  Andrew and Eric also created and co-own The Bachelor Farmer, The Bachelor Farmer Cafe, and Marvel Bar, and all our businesses are located in the historic North Loop neighborhood of Minneapolis. The Bachelor Farmer was named one of Bon Appétit’s top ten new restaurants in the country when it opened and Marvel Bar is a three-time James Beard national semifinalist for Outstanding Bar Program.

Adam Fetcher is Vice President of Environmental Impact & Policy at Askov Finlayson, where he leads the company’s innovative Keep the North Cold climate mission. An outdoor clothing company at the forefront of the growing North movement, Askov has committed to measuring the company’s climate impact and then giving away 110% of its climate cost to innovative organizations working to solve the climate crisis – including Climate Generation, a Minneapolis-based group using education to empower the next generation of climate leaders.




LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life.


Andrew Baskin, Partner & Executive Producer at LIFT Economy, specializes in regenerative ag-related enterprise and impact investing that advances the health of our soil, food-system, and climate.  You can email Andrew at

Erin Axelrod is a Partner at LIFT Economy, helping to accelerate the spread of climate-beneficial businesses, specializing in businesses that address critical soil and water regeneration. She is an avid ecologist, grassroots organizer and regularly forages for wild food in her home in rural Sonoma County. You can follow Erin on Twitter @erinaxelrod or email her