The Magic of Dr. Bronner's: Top Scoring B Corp Models Clean Business [Ep. 79]

If you only have two minutes, click here for a highlight from the interview.

Kris Lin-Bronner is Strategic Adviser and CSR Manager for Dr. Bronner’s Magic Soaps, the top-selling brand of natural soaps in North America. She is responsible for overseeing and managing many diverse projects under the umbrella of sustainability and social responsibility.

Kris advises the Special Operations Team and affiliated Fair Trade projects on financial and operational matters, provides integrated risk assessments on new business ventures, and works to institutionalize Dr. Bronner’s sustainability efforts across multiple levels of the company, from operations to governance. Prior to joining Dr. Bronner’s, she worked in the non-profit sector for programs serving recently resettled refugee and immigrant youths in San Diego.

Kris earned an undergraduate degree from Harvard University and a graduate degree in International Economic Development from UCSD. She is a former hospice volunteer, as well as a design enthusiast, and she enjoys adventure travel. She was born in 1974 in Taiwan and currently lives in Encinitas, California with her husband David and their daughter Maya.


Some highlights from Kevin’s interview with Kris include:

  • How Dr. Bronner’s models what’s possible for companies in addressing climate change

  • The rippling impact of Dr. Bronner’s leading edge strategy around mitigating climate change impacts by engaging with the land use practices in their supply stream

  • Dr. Bronner’s goal to get enough people to care to create the critical mass to shift away from the extractive economic model to a more regenerative model and how they pursue that goal

  • The success of the Fair Pay Today program where Dr. Bronner’s and a consortium of businesses advocated for fair living wages for workers and their ongoing efforts to address income inequality

  • Dr. Bronner’s excitement about Project Drawdown and how to use it as a tool to assess what role Dr. Bronner’s can play within their scope of influence

  • As a top scoring B Corp, Kris shares how Dr. Bronner’s attracts new talent







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Kevin Bayuk works at the intersection of ecology and economy where permaculture design meets next economy organizations intent on meeting human needs while enhancing the conditions conducive to all life. He is a co-founder and  partner with LIFT Economy, the Senior Financial Fellow at Project Drawdown and a founding partner of the Urban Permaculture Institute.  LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. You can follow Kevin on Twitter @kevinbayuk or email him