Rose Marcario: Patagonia’s CEO on Climate Change, Regenerative Agriculture, and Business for Good [Ep. 19]

In this episode, LIFT Partner Ryan Honeyman (author of The B Corp Handbook: How to Use Business as a Force for Good) interviews Rose Marcario, CEO of Patagonia.

Rose Marcario assumed the role of President and CEO of Patagonia in January 2014. Prior to this, she served as Patagonia’s COO and CFO.

After joining Patagonia in 2008, Marcario embarked on transforming the company’s infrastructure to improve its operations and financial performance.

In addition to broadening business throughout Europe, Japan and Australia, she has helped Patagonia focus on innovation and the development of new product groups, processes, and technologies.

Prior to coming to Patagonia, Rose held leadership positions as the Director of Corporate Finance for L.A. Gear, Vice President Global Finance and Treasury for NYSE-listed International Rectifier Corporation, Senior Vice President and Chief Financial Officer of NASDAQ-listed General Magic, Inc.; and Executive Vice President in charge of Mergers, Acquisitions and Private Placements for Capital Advisors, LLP; where she was responsible for over $2 billion in transactions in consumer products, services and technology.

In this interview, Ryan and Rose discuss a number of topics, including:

  • Rose’s buddhist practice

  • How someone with a background in traditional corporate finance, mergers, and acquisitions ended up at Patagonia

  • Patagonia Works and the company’s new business lines, including Patagonia, Inc. (apparel), Patagonia Provisions (food), Patagonia Media (books, films and multimedia projects), and $20 Million & Change (venture capital fund)

  • Why food might be the future of Patagonia

  • Climate change and regenerative agriculture

  • And much more

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Ryan Honeyman is a Partner at LIFT Economy and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers). LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. You can follow Ryan on Twitter @honeymanconsult or email him