Joe Whitworth: Redefining Conservation for the Next Economy [Ep. 37]

“We can solve the big problems of our era if we use the right tools.” - Joe Whitworth

In this episode of Next Economy Now, Ryan Honeyman, a Partner at LIFT Economy, interviews Joe Whitworth, President of The Freshwater Trust. The Freshwater Trust is the largest restoration-focused organization in the Pacific Northwest.

Joe has been responsible for strategic direction of The Freshwater Trust for more than a decade, growing the organization’s budget tenfold during that time. He is focused on the next generation of conservation tools at the intersection of technology and finance to get results on the ground.

In addition to formal advisory roles in B Corp, foundation and government settings, he is a patented inventor, author of the book “Quantified: Redefining Conservation for the Next Economy” published by Island Press, and has served as founding board chair of the Council for Responsible Sport.

Joe has also served as a guest lecturer at the Stanford Graduate School of Business and the Kellogg School of Management at Northwestern University. He holds an B.A. from Dartmouth College and a J.D. from Lewis & Clark College with an emphasis in natural resources and water law.

In this interview, Ryan and Joe discuss:

  • The emergence of “quantified conservation”

  • Joe’s thoughts on rotational grazing, holistic management, and animal agriculture as it relates to water usage

  • What the average business owner can do to improve water conservation (beyond low-flow toilets and faucets)

  • The resources, thought leaders, and organizations he looks to for inspiration about the next economy

  • And much, much more

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