Jeffrey Hollender - Taking a Systems Approach to Designing the Next Economy [Ep. 36]

“It’s not enough to build your own company, you have to participate in building the whole ecosystem... ” - Jeffrey Hollender


In this episode of Next Economy Now, Kevin Bayuk, a Partner at LIFT Economy, interviews Jeffrey Hollender, Founder of Seventh Generation, the American Sustainable Business Council and Sustain Natural among other enterprises and organizations.

Jeffrey is a thought leader on corporate responsibility, sustainability and social equity.  His decades of experience have covered decentralized models of education, ethical community banking, starting and growing sustainable, and now net positive, enterprises and using the power of coalition building as a lever for creating change in policy and governance.  


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In the interview we discuss how important it is to take a systems view when engaging in changing the economy.  In fact, systems thinking emerged as the consistent theme in our discussion and Jeffrey encourages listeners to check out this lecture by Peter Senge to develop a basic literacy of systems thinking.

We also delve into a diverse array of topics including the following:

  • Which type of scale (many small businesses or few very large businesses) is better to change the economy

  • The role of worker ownership in addressing wealth inequality

  • The role and power of everyday consumer choices

  • “Net positive” business compared to business just “less bad”

  • The dysfunction of the “business as usual” capital and the return mandates on that capital to serve the innovation of small emergent next economy enterprises


To listen to this podcast, please click the image at the top of the article.  If you only have two minutes, click here for a highlight from the interview


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Kevin Bayuk works at the intersection of ecology and economy where permaculture design meets next economy organizations intent on meeting human needs while enhancing the conditions conducive to all life. He is a co-founder and  partner with LIFT Economy, the Senior Financial Fellow at Project Drawdown and a founding partner of the Urban Permaculture Institute.  LIFT Economy is an impact consulting firm whose mission is to create, model, and share a locally self-reliant economy that works for the benefit of all life. You can follow Kevin on Twitter @kevinbayuk or email him